Monthly Archives: September 2013

Monday Morning Coffee from Our SJC Retreat

When someone utters the words “team building activity,” the images of outdoor trust falls gone wrong often pop into our heads, and some of us may wonder a) how we have time for a retreat and b) what activities we … Continue reading

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How Can Pinterest Launch Your Nonprofit’s Success?

Pinterest is no longer just for the crafty and creative. The former invite-only social media network has become one of the most popular tools for nonprofits and small businesses. The only catch is trying to work Pinterest to maximize their … Continue reading

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Seven Successful Tips For Branding Ideas That Count

Branding ideas don’t have to be hard-nosed tactics. In fact, they can be a plan that is based on having fun and engaging the people that will in turn, grow your business. Okay, so now that you know you can … Continue reading

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Twitter and Customer Engagement

Twitter has become an extremely powerful social media channel. More and more people are using it as a networking tool rather than the social aspect it was originally designed for. Businesses and organizations use Twitter to reach out and create … Continue reading

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The Do’s and Dont’s of Content Marketing

By now you are well aware of the value content marketing strategies have on your business. In order to have a successful online presence, you need to have a well-structured plan that is decisive and executed effectively. Many companies make … Continue reading

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Monday Morning Coffee with Pony Espresso

This morning, beat the “daily grind” of your Monday with an experience at a true local coffeehouse, Cafe Pony Espresso, located in downtown, St. Joseph, Mo. Walking in, you’ll likely get a nod and a greeting from the locals and … Continue reading

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Seven Tips To Grow Your Blog Subscribers

Writing a blog is more fun if you know someone is reading it, right? Well, if your blog has become an important part of how you do business then blog subscribers are also a big part of your company’s success. … Continue reading

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Are You Stuck in Your Old Branding Strategy?

Branding doesn’t happen overnight. It’s a process that starts with knowing what you want your brand to be. Building a branding strategy includes personalization, promotion, and content creation. A recent article highlighted four ways to identify your personal brand and … Continue reading


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Hashtag: An Important Tool for Your Business.

The little hashtag symbol (#) has become the icon for social media. It all started on Twitter in August 2007. At the time, it was used to create “whispers” which gave users the ability to partially restrict posts to a … Continue reading

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Journalism Lessons For Your Content Marketing Strategy

Journalists offer many lessons that lend themselves to content marketing strategies. Think about it this way. A popular news story can quickly make its way around social media sites in a matter of seconds. A good story becomes the most … Continue reading

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