Monthly Archives: March 2014

Monday Morning Coffee with SBG Midwest: Taking the “Scary Second Guessing” Out of Managing HR Duties for Small and Medium-Sized Businesses

Posted on March 17, 2014 by admin

Who can forget the hilarious scene from the 1990s hit “Office Space” where the staunch HR review team arranges an interview with each employee. Face to face in the conference room, they find out with raised eyebrows that some employees … Continue reading →

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Habits of Successful Marketing Strategies

Posted on March 14, 2014 by admin

One of the best things you can do for your business is to gain inspiration from successful branding strategies. In a review of the biggest brands’ marketing strategies during the Olympics, Rohit Bhargava, founder of The Influential Marketing Group, cultivated … Continue reading →

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Is Your Brand Strategy Talking to the Right Generation?

Posted on March 13, 2014 by admin

We know a great target audience when we see one and the numbers aren’t lying: there is a reason why businesses are putting their brand strategies into overdrive in order to keep up with a certain generation; the Millennials. Who … Continue reading →

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Make a Great Mobile User Experience

Posted on March 12, 2014 by admin

There is this great push for providing an excellent mobile user experience. However, these experiences are falling flat, to be quite honest. According to Elizabeth Rosenzweig, the principal usability consultant at Bentley University, part of this is due to the … Continue reading →

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How to Tell Your Brand Story: Lego Shows Us How

Posted on March 11, 2014 by admin

I remember growing up with several different Lego sets, ranging from a medieval castle to modern day sets. I could build elaborate homes for my modern characters or go back in time and have to save the princess in the … Continue reading →

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Monday Morning Coffee With 1 Million Cups

Posted on March 10, 2014 by admin

Since this is Monday Morning Coffee, let’s talk about coffee today. No, it’s not about a coffee shop, but rather a program called 1 Million Cups (1MC). The St. Joseph Chamber held their annual CEO Roundtable event a few weeks … Continue reading →

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Why #Hashtag? Why #Now?

Posted on March 7, 2014 by admin
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Why Social Media Marketing is Here to Stay

Posted on March 6, 2014 by admin

Have you integrated social media into your marketing strategy?  If not you are missing out on a valuable part of your total marketing package. Social media is widespread and extremely powerful. Since it influences search rankings, enhancing your brand’s presence … Continue reading →

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Creating Content That is Memorable

Posted on March 5, 2014 by admin

Thanks to news articles infiltrating our social media feeds and vise versa, these days it is difficult to decide what content is important and what content is irrelevant. For businesses who are trying to reach their target audience online, it … Continue reading →

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Provide a Better Customer Experience

Posted on March 4, 2014 by admin

No matter what industry we are in, we are all striving to provide a better customer experience. It seems like a few years ago, brands were starting this trend of trying to be everything to everyone. Pushing themselves into segments … Continue reading →

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