Monthly Archives: March 2014

Find Your Brand’s Story and You’ll Find Your Message

Do you ever feel like you are saying too much? Or worse, not enough? Oftentimes, we get so caught up in feeding as much information as possible to our consumers that we share information just for the sake of sharing. … Continue reading

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Know the Power of the Hashtag

Have you heard the story of the 10-year-old girl who saw “#4” on a sign and asked what “4” stood for? It is a scary thought that because of social media, there are entire generations growing up who will have … Continue reading

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How the New Facebook Algorithm is Effecting the Marketing Strategy

Facebook changes their algorithm more times than a teenage girl changes clothes for picture day. However, this last change in December was a complete makeover. How has it impacted how we put together a social media marketing strategy? Back in … Continue reading

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Monday Morning Coffee with SBG Midwest: Taking the “Scary Second Guessing” Out of Managing HR Duties for Small and Medium-Sized Businesses

Who can forget the hilarious scene from the 1990s hit “Office Space” where the staunch HR review team arranges an interview with each employee. Face to face in the conference room, they find out with raised eyebrows that some employees … Continue reading

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Habits of Successful Marketing Strategies

One of the best things you can do for your business is to gain inspiration from successful branding strategies. In a review of the biggest brands’ marketing strategies during the Olympics, Rohit Bhargava, founder of The Influential Marketing Group, cultivated … Continue reading

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Is Your Brand Strategy Talking to the Right Generation?

We know a great target audience when we see one and the numbers aren’t lying: there is a reason why businesses are putting their brand strategies into overdrive in order to keep up with a certain generation; the Millennials. Who … Continue reading

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Make a Great Mobile User Experience

There is this great push for providing an excellent mobile user experience. However, these experiences are falling flat, to be quite honest. According to Elizabeth Rosenzweig, the principal usability consultant at Bentley University, part of this is due to the … Continue reading

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