Author Archives: admin

Social Media Marketing Puts Retailers Right Where Consumers Are Looking

Posted on January 23, 2014 by admin

Each morning at approximately 7a.m., Sally Jean turns on her tablet and logs onto Facebook. First she likes a post from her grandma, then shares a snapshot from last night’s dinner at a new restaurant in town. As she is … Continue reading →

Posted in Social Media Marketing | Tagged , , , , , | 1 Comment

Test Your Publish Times in Your Social Media Marketing

Posted on January 22, 2014 by admin

You’ve finally gotten on board with social media as a vehicle to bring you the much-needed attention you deserve. Now it is time to see if you are maximizing your efforts by examining the best time to post for your … Continue reading →

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Businesses Put Their Marketing Into the Hands of Customers With User Generated Content

Posted on January 21, 2014 by admin

Social media users are constantly in tune with what others are doing. Today social media is a great tool for consumers to see what others are buying, recommending and raving about. Businesses are tapping into that by letting those social … Continue reading →

Posted in Content Marketing | Tagged , , , | 1 Comment

Monday Morning Coffee: How SJC Justifies Eating Cupcakes for Breakfast

Posted on January 20, 2014 by admin

There are many things companies can do to get customers in their doors. But what happens AFTER they’ve sent their products home with them? One of the most important aspects of marketing is customer feedback. Recently, members of the SJC … Continue reading →

Posted in Consistent Customer Communications, Monday Morning Coffee | Tagged , , , , , , , , | 1 Comment

Engaging Your Customers

Posted on January 17, 2014 by admin
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Hashtag, Hashtag, Hashtag

Posted on January 16, 2014 by admin

That pound sign means so much more these days. Twitter has updated it with the hashtag. The shocking (or not so shocking) thing is that the hashtag has crept its way into all sorts of non-digital places. You can see … Continue reading →

Posted in Hashtag | Tagged , , , | 1 Comment

Mobile Marketing Strategies Will See a Boost in 2014

Posted on January 15, 2014 by admin

Consumers have gone mobile. According to a Pew Research study in June, about 60 percent of Americans now own smartphones. It’s no longer just the business executive that’s tethered to their information stream – the common consumer has a constant … Continue reading →

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Your Brand Story Establishes Loyalty

Posted on January 14, 2014 by admin

Everyone has a story to tell. The seemingly most uninteresting person in the room has a story somewhere in their past that will compel the average person. Like people, all businesses have a story to tell. When offering these “brand” … Continue reading →

Posted in Brand | Tagged , , , , , , | 2 Comments

Monday Morning Coffee with Omega-RMS

Posted on January 13, 2014 by admin

If you have any doubts about the power of a solid plan in place before diving into anything, take a look at Omega-RMS. Omega-RMS is a provider of strategic contact campaigns, loan-servicing, third-party receivables purchasing and collection solutions. They are … Continue reading →

Posted in LinkedIn Marketing, Marketing Strategy, Messaging, Monday Morning Coffee, Social Media, Teamwork | Tagged , , , , , , , | Leave a comment

Social Media Trends of 2013 and Projections For 2014

Posted on January 10, 2014 by admin

Social media has become an effective tool for several industries. On average, a single online mention is read by 250 to 25,000 individuals. It is becoming increasingly noticeable that we need to be doing more than just monitoring the conversations … Continue reading →

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