Author Archives: admin

Video SEO Strategy and Creative Conflicts for Your Business

Video is a useful tool for marketing campaigns. But when your video SEO strategy and creative influences conflict, who wins? Nobody. This is why it’s important to integrate the most valuable aspects of both creative and technical components of SEO. … Continue reading

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Merry Christmas: From the SJC Team

As the craziness continues this time of year, today is the perfect day to slow down and remember the miracle that led to the celebration of Christmas day. It is this sacrifice for which we are never worthy and eternally … Continue reading

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Monday Morning Coffee with Chase Candy Co.

Yes, the Mini-Moment: Iconic 135-Year Old Candy Company Surprised by Facebook Success Engaging customers today is all about the mini-moment. A special combination of cherries, chocolate and crushed peanuts – steeped in nostalgia – doesn’t hurt either. The Chase Candy … Continue reading

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Firms Over Freelancers: An Effective Business Solution

More often than not, two hands are better than none. Such is the case of choosing between a web design firm or a freelance web designer. Both are viable options in today’s marketplace but which one is the most reliable … Continue reading

Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Website | Tagged , , , , , , , , , , | 3 Comments

Wildfire Marketing

How many times has a friend or family member shared a funny, viral YouTube video with you? It’s amazing how such content spreads like wildfire isn’t it? Millions of views usually gets the creators of the amateur video a spot … Continue reading

Posted in Content Marketing, Copywriting, Mobile Content Marketing, SEO, Social Media, Video Marketing | Tagged , , , , , , , , , , , , , , , | 1 Comment

More Than 200 Families Still Need Help With Christmas

Christmas is around the corner and there are still more than 200 families in St. Joseph that need our help. This year there were 917 families seeking assistance, that is the largest number since  1996. The holidays can be a … Continue reading

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8 Ways to Improve Email Marketing

All too often, marketers under utilize some of their best available resources. With the social media hype, email often gets pushed to the side. But don’t forget that email lists consist of fans who are already interested in what you … Continue reading

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Monday Morning Coffee with SJC Copywriting Solutions

As the year is winding down, do you ever stop to take a minute and reflect on the successes of 2012? If yours is like most businesses, you’ve enjoyed some wins and losses, you’ve made changes and you’ve kept many … Continue reading

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Collecting Stuff: Part of Hot Trends in Social Media

Collecting stuff – it’s hot. Perhaps it’s shows like “Hoarding: Buried Alive,”or “Antiques Roadshow,” or the return of toys to the shelves this holiday season that were popular decades ago. Maybe it’s something more primitive that rests within us to … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy, Pinterest Content Marketing, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

What is Your New Year’s Resolution?

As we say good-bye to 2012, will your new year’s resolution include an update to your marketing strategy? If so, you know where to turn. http://www.susanjcampbell.com

Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , | 1 Comment