Category Archives: Brand

The SJC Beat

Posted on November 15, 2012 by admin

You need someone who can listen to your story, understand your market and create the communications strategy you need to succeed. When you partner with SJC Copywriting Solutions, you gain so much more than content; you also gain the ability … Continue reading →

Share the Journey

Posted on November 8, 2012 by admin

Newsflash: people genuinely are interested in the background of your company. Consumers truly want to know your roots. Where did you begin? How did you make it? Who helped you along the way? We are interested in knowing the story. … Continue reading →

Posted in Brand, Video Marketing | Tagged brand, build brand value, customers, engage customers, marketing strategy, newsflash, relationships, social media, social media tools, Susan J. Campbell Copywriting Solutions, tag line, video, video marketing, Web presence, web video | 3 Comments

What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?

Posted on November 6, 2012 by admin

Here’s an old school moment in the content marketing arena: Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading →

Posted in Brand, Consistent Customer Communications, Content Marketing | Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, email marketing, engage customers, marketing, marketing strategy, print ads, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 2 Comments

Grab Your Brand

Posted on November 1, 2012 by admin

The definition of brand hasn’t changed, however the way one is developed sure has. Consumers receive perceptions from multiple sources, are you one of them? Enter the conversation with strong, consistent, caring content via social media. You won’t be sorry…in … Continue reading →

Posted in Brand, Video Marketing | Tagged consumers, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing | 4 Comments

Branding in Patterns

Posted on October 31, 2012 by admin

When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have … Continue reading →

Posted in Brand, Content Marketing, Marketing Strategy, Uncategorized | Tagged brand, branding, branding in patterns, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customer loyalty, customer trust, marketing, marketing creativity, marketing strategy, print marketing, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, web video | 1 Comment

Giving Your Brand Message a Powerful Voice

Posted on October 24, 2012 by admin

In a world of tweets and sound bites your business needs to convey your core message in a concise and powerful way. That is really what brand messaging is all about. Your company is competing with a cacophony of … Continue reading →

Posted in Brand, Content Marketing, Messaging | Tagged advertising, advertising campaign, advertising slogan, audience, brand, brand messaging, brand voice, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing strategy, message, slogan, social media strategy, social media tools, sound bites, strong brand voice, Susan J. Campbell Copywriting Solutions, tweets | 3 Comments

Content Marketing – What it Means for Your Brand

Posted on October 19, 2012 by admin

In the world of marketing, we consistently talk about the importance of the brand. As the business owner or decision maker, you spend a great deal of time and research on what needs to happen to develop your brand. At … Continue reading →

Posted in Brand, Content Marketing, Marketing Strategy | Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, online store, social media tools, storefront, Susan J. Campbell Copywriting Solutions, webinar | 4 Comments

Gaining Third-Party Credibility: When Experts Talk About You, It’s Awesome

Posted on October 18, 2012 by admin

The good, the bad and the busy: gaining third-party credibility takes effort when it comes to your content creation strategy, and it takes time. It also turns your content into a mighty force for gaining new leads and building customer … Continue reading →

Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media Marketing | Tagged blog, blogs, content, content creation, content creation strategy, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, reblogged, Susan J. Campbell Copywriting Solutions, third party credibility, video | 4 Comments

We Get to Talk About Our Name, and We Like It … Do You?

Posted on September 26, 2012 by admin

We’re sometimes asked a familiar, but important question: what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading →

Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing | Tagged blog, blogs, brand, brand strategy, build brand value, business philosophy, choosing a business name, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing strategy, selecting a name for your business, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tagline | 2 Comments

Monday Morning Coffee with Cooke’s

Posted on September 24, 2012 by admin

Giant Screens, Shared Audio, Fresh Air: Cooke Brothers Drive-In is Like You Remember The giant screens and signs advertising family favorites, like hot dogs and cotton candy, stand in direct – but welcome – opposition to a world entranced by … Continue reading →

Posted in Brand, Monday Morning Coffee, Support Local | Tagged coffee, coffee talk, content, content marketing, content marketing strategy, Cooke Brothers Drive In, Cooke's Drive In, customers, Drive In, Facebook, marketing, marketing strategy, smartphones, social media, Susan J. Campbell Copywriting Solutions | Leave a comment

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