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Category Archives: Consistent Customer Communications
Content Consumption: Eat, Drink, and Be Merry, but in Moderation
As we prepare for the New Year’s dinner, we are all too familiar with that feeling of gluttony – eating too many sweets, rolls, treats, and snacks that didn’t add anything to our lives except inches on our waistlines. Why … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing
Tagged content, content consumption, content marketing, content marketing strategy, copywriting, copywriting solutions, email marketing, marketing, marketing strategy, social media, social media content, Susan J. Campbell Copywriting Solutions
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More Than 200 Families Still Need Help With Christmas
Christmas is around the corner and there are still more than 200 families in St. Joseph that need our help. This year there were 917 families seeking assistance, that is the largest number since 1996. The holidays can be a … Continue reading
Slow and Steady Wins the Social Media Marketing Race
Slow and steady wins the race. It’s a great motto for companies to keep in mind while embarking into social media marketing. All too often, companies expect immediate results when investing time and money into their marketing tools. Social media … Continue reading
Effective Web Sites: Graphic Designer or Web Designer? They Must Work Together
Web designers and graphic designs are birds of the same feather. Essentially, both are talented artists working with different sets of rules. Web designers are just that, they design with the Internet in mind. It’s pretty self explanatory yet not … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Online Marketing, Social Media Marketing, Website
Tagged content, content marketing, copywriting, copywriting solutions, graphic design, relationships, Susan J. Campbell Copywriting Solutions, web design, Web presence, website management
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Mobile Social Media Puts You Where the Action Is
Up-to-date marketing needs up-to-date tools and strategies. In today’s world that means having a social presence especially in the realm of mobile social media. Smartphones and iPads are fast becoming the preferred devices for more and more Americans. That means … Continue reading
Posted in Consistent Customer Communications, Marketing Strategy, Mobile Content Marketing, Social Media Marketing
Tagged brand, company brand, copywriting solutions, marketing strategy, marketing tools, mobile marketing, mobile marketing strategy, mobile social media, social media, social media tools, Susan J. Campbell Copywriting Solutions, target audience, website
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Can I Afford Content Marketing? Introducing the 52 Points Principle
Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask themselves “can I afford content marketing? And should I?” and the … Continue reading
Posted in Consistent Customer Communications, Content Marketing, SEO, Social Media Marketing
Tagged blogging, content, content marketing, content marketing strategy, copywriting, copywriting solutions, search engine optimization, SEO, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Four Social Networking Mistakes to Avoid
Wondering how to navigate the never-ending rules and tools within your social media networks? A lot of people do as too often, strategies don’t exist to guide content and sharing, or a company uses their platforms to shout out information … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Online Marketing, Social Media, Social Media Marketing
Tagged brand, brand representation, branding, branding opportunities, content, content marketing, content marketing strategy, copywriting, copywriting solutions, Quality content, social media, social media networks, social media platforms, social media posts, social media tools, social networking, social networking mistakes, social networking mistakes to avoid, social networking strategy, Susan J. Campbell Copywriting Solutions
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Engaging Social Media Fans by Listening
Guess what, there’s a right way and a wrong way to use social media. The wrong way is to blow your entire marketing budget on brand promotion only. Social media is about so much more than tooting your own horn. … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing
Tagged conversation, conversations, customer satisfaction, customers, engage customers, engage social media fans, marketing strategy, public relations, public relations tool, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Link Building for Lead Creation: Fight Your Way Through Web Spam
Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, external links, fighting spam, keyword, keyword focused writing, keyword optimization, keywords, lead creation, link building, marketing, marketing strategy, SEO, SEO writing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tagging, Web presence, web spam
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Website Appeal Getting Stale? Why You Should Update Your Website
Most people view maintenance on their cars like routine oil changes and tire rotations as a necessity, so why is it when it comes to the longevity of website appeal we tend to think the site will take care of … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Website
Tagged content, content marketing, content marketing strategy, copywriting solutions, drive traffic to your website, engage customers, marketing strategy, social media, social media tools, Susan J. Campbell Copywriting Solutions, website maintenance, website management, website marketing, website traffic
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