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Category Archives: Marketing Strategy
I Have a Storefront – I Don’t Need a Website
If you have a storefront to sell you products, do you also need a website? Yes, if you want to increase your chances of people actually finding your online store … and if you want to stand out from others … Continue reading
Posted in eCommerce, Marketing Strategy, Website
Tagged backlinking, blog, brand, customers, eCommerce, engage customers, keyword optimization, keywords, marketing, marketing strategy, relationships, SEO, shopping cart, social media, social media strategy, social media tools, storefront, Susan J. Campbell Copywriting Solutions, website
4 Comments
Pinterest Marketing: Still a Possibility?
Pinterest: Popular, pleasing, powerful. Try saying that five times fast, and add this to it: Pinterest is set to push aside some other platforms as a crowd-favorite. It’s Facebook in the lead, then Twitter, but Pinterest is quickly coming up … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing, White Paper Marketing
Tagged blog, content marketing, content marketing strategy, copywriting solutions, enewsletter, engage customers, Facebook, marketing, marketing strategy, pinterest, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
4 Comments
Blending Print and Online Marketing Power
You’re a small business looking to generate a larger customer base, so do you take an ad out in a newspaper or trade magazine, send a press release to a targeted audience or create a Facebook page and Twitter account … Continue reading
Repurpose Your Content: Five Easy Ways that Don’t Require Moving Furniture
The rise of visual-heavy platforms like Pinterest has brought new life to the concept of “repurposing,” with millions of subscribers frantically redecorating, reusing, and shifting around their home environments. Taking this concept even further, you can achieve great value for … Continue reading
Posted in Blog Writing, Content Marketing, Email Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media Marketing, Teamwork, Video Marketing, White Paper Marketing
Tagged blog, blogs, content, content marketing, content marketing strategy, copywriting, copywriting solutions, furniture, marketing, marketing strategy, pinterest, repurpose, reuse, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions, team, video, whitepapers
8 Comments
Do You Know Where You’re Going?
You’ve marketed your business or product, but you’re just not seeing the revenues to back it up. Have you evaluated your marketing plan? If not, now may be a good time to do so. According to a marketing article, simply … Continue reading
Collaborating for New Content Ideas = Better Listening
Today, we can do it all. We can utilize journalistic skills, create video, write well-read blogs and start social media campaigns … giving you distinct pathways to reach your audience and creating a fusion like you’ve never had before. The … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
5 Comments
Leveraging Content Can Aid Sales Efforts
We’ve all heard the expression that content is king. Good content marketing can serve several functions. Certainly it helps with search engine optimization and aids sites in attracting attention. It can also be useful in improving social networking efforts. An … Continue reading
Posted in Content Marketing, Marketing Strategy, SEO, Uncategorized
Tagged content, content marketing, content marketing strategy, copywriting solutions, customers, engage customers, marketing, marketing strategy, search engine optimization, SEO, SEO writing, social media, social media strategy, Susan J. Campbell Copywriting Solutions
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Monday Morning Coffee with CAP St. Joseph
Social media has long been a powerful tool in the marketing strategy – when you consider long in terms of technology. While five years ago most of us really didn’t have any idea what Facebook was and Pinterest didn’t even … Continue reading
Posted in Consistent Customer Communications, Marketing Strategy, Monday Morning Coffee, Social Media Marketing, Teamwork
Tagged Breakfast Club, CAP, coffee, coffee talk, Community Action Partnership, content, content marketing, content marketing strategy, conversation, engage customers, marketing strategy, non-profit, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Why You Need Marketing Help: It’s Helpful. And You Want More Customers.
Help Wanted: Must be creative, savvy, affordable. Must have an intuitive sense of what works to generate leads and manage a lot of work in a little time. Must totally love seeing my brand grow. Sound like a fit? It … Continue reading
Posted in Brand, Content Marketing, Editorial Calendars, Marketing Strategy, SEO, Social Media Marketing, Video Marketing
Tagged blogging, brand, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, Facebook, marketing, marketing strategy, SEO, SEO writing, social media, social media strategy, Susan J. Campbell Copywriting Solutions, video
5 Comments
Monday Morning Coffee with the St. Joseph Convention & Visitors Bureau
Welcome back to our Monday Morning Coffee posts. Our recent efforts in this series have shifted away from our talented team to focus on innovators within our community. We look for companies or organizations making an impact in Northwest Missouri, … Continue reading
Posted in Brand, Marketing Strategy, Monday Morning Coffee, Social Media, Social Media Marketing
Tagged brand, coffee, coffee talk, company brand, copywriting, copywriting solutions, engage customers, Facebook, keywords, marketing strategy, pinterest, social media, social media campaign, social media strategy, social media tools, St. Joseph, St. Joseph Convention & Visitors Bureau, Susan J. Campbell Copywriting Solutions, Twitter, video, website
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