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Category Archives: Marketing Strategy
Your Content Marketing Snow Day
Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask themselves “can I afford content marketing? And should I?” and the … Continue reading
Posted in Content Marketing, Marketing Strategy, Video Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, relationships, social media, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing
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There’s Still Time for a Year-End Email … Or a Year-Starter Email
Haven’t sent out a year-end email message yet to your customers or supporters? There’s still time, and you also have time to make it effective. Consider a year-start email if getting a creative year-end email together seems too daunting. Whichever … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Link Building, Marketing Strategy, Newsletter Marketing, Online Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing, Video Marketing, Website
Tagged blog, content, content creation, content creation tools, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, email marketing, engage customers, keyword, logo, marketing, marketing strategy, pinterest, relationships, social media, social media campaign, social media strategy, social media tools, strategic social media posts, Susan J. Campbell Copywriting Solutions, tagline, video, video marketing, website, website content, year end email
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Content Consumption: Eat, Drink, and Be Merry, but in Moderation
As we prepare for the New Year’s dinner, we are all too familiar with that feeling of gluttony – eating too many sweets, rolls, treats, and snacks that didn’t add anything to our lives except inches on our waistlines. Why … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing
Tagged content, content consumption, content marketing, content marketing strategy, copywriting, copywriting solutions, email marketing, marketing, marketing strategy, social media, social media content, Susan J. Campbell Copywriting Solutions
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Firms Over Freelancers: An Effective Business Solution
More often than not, two hands are better than none. Such is the case of choosing between a web design firm or a freelance web designer. Both are viable options in today’s marketplace but which one is the most reliable … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Website
Tagged hiring a freelance web designer, hiring a web design firm, marketing, marketing strategy, social media, social media tools, Susan J. Campbell Copywriting Solutions, Web presence, website, website designer, website management
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8 Ways to Improve Email Marketing
All too often, marketers under utilize some of their best available resources. With the social media hype, email often gets pushed to the side. But don’t forget that email lists consist of fans who are already interested in what you … Continue reading
Posted in Email Marketing, Marketing Strategy, Social Media Marketing
Tagged blog, brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, email marketing, enewsletter, engage customers, Facebook, marketing, marketing strategy, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Collecting Stuff: Part of Hot Trends in Social Media
Collecting stuff – it’s hot. Perhaps it’s shows like “Hoarding: Buried Alive,”or “Antiques Roadshow,” or the return of toys to the shelves this holiday season that were popular decades ago. Maybe it’s something more primitive that rests within us to … Continue reading
Posted in Brand, Content Marketing, Marketing Strategy, Pinterest Content Marketing, Social Media Marketing, Video Marketing
Tagged brand, build brand value, content, content marketing, content marketing strategy, copywriting solutions, keyords, marketing, marketing strategy, pinboards, pinterest, social media, social media strategy, Susan J. Campbell Copywriting Solutions, taglines, video, YouTube
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What is Your New Year’s Resolution?
As we say good-bye to 2012, will your new year’s resolution include an update to your marketing strategy? If so, you know where to turn. http://www.susanjcampbell.com
Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Video Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, New year's resolution, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing
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Leveraging the Power of Mobile Social Media
All marketers are looking for ways to break through the noise and impact target audiences in such a way that leaves a lasting impression which spurs action. Being relevant in the digital age means abandoning outdated methods and thinking outside … Continue reading
Posted in Content Marketing, Marketing Strategy, Mobile Content Marketing, Social Media Marketing, Uncategorized
Tagged Australian National Rugby League, brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, digital media, digital promotion, direct mail, generate online sales, marketing approach, mobile social media, mobile social media strategy, NRL, print advertising, return on investment, Susan J. Campbell Copywriting Solutions, the Parramatta Eels
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