Category Archives: Social Media

5 Reasons Why You Need a Business Blog

Blogs – seems like everyone’s got one. Well, there’s a good explanation for that. Blogs are an easy way to get fresh content in front of viewers. They improve credibility, further SEO efforts, and increase the visibility of your brand. … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

Monday Morning Coffee with Jodie O’Brien

In the past, our Monday Morning Coffee blog was dedicated to featuring members of our team and writing about what they bring to the table. When each person had been highlighted, we moved on to featuring local businesses and organizations … Continue reading

Posted in Monday Morning Coffee, Nonprofit Marketing, Social Media, Social Media Marketing, Teamwork | Tagged , , , , , , , , , , , , , , , | Leave a comment

Ranking on Yahoo and Bing: Yep, It Matters

In terms of search engine optimization, you may be pondering whether Bing matters. You may be wondering if you should worry about ranking with Yahoo. Instead your focus may be mainly on Google rank, a natural occurrence given Google’s global … Continue reading

Posted in Marketing Strategy, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

We Get to Talk About Our Name, and We Like It … Do You?

We’re sometimes asked a familiar, but important question:  what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading

Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Video: A Powerful Marketing Tool That Never Goes Out of Style

Think back. Just 10 years ago had you ever even heard of YouTube or Facebook? According to Google, last month, 4 billion hours of video were viewed on YouTube. Best estimates say 500 years of YouTube video are watched each … Continue reading

Posted in Consistent Customer Communications, Social Media, Social Media Marketing, Uncategorized, Video Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Monday Morning Coffee with Jamie’s Secret Garden

For the discerning homeowner with an eye for beautiful décor, there’s nothing quite like walking into Jamie’s Secret Garden. The store is consistently reset by Jamie herself, bringing whimsical nostalgia and perfect arrangements to even the simplest designs. Her sense … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Pinterest Content Marketing, Social Media, Social Media Marketing, Support Local | Tagged , , , , , , , , , , , , | Leave a comment

Your Social Media Strategy – Do You Know These Truths?

In the realm of using social media to promote your brand, have you taken the time to build out your strategy to ensure you get more bang for your buck? Even if you are doing all of your own social … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , | 10 Comments

I’m Good Enough, I’m Smart Enough, and People Like Me: Now Grow My Email List

Email marketing is definitely alive and well. In fact, it’s called one of the most targeted and most effective ways to reach a distinct audience because it’s totally permission-based. People reading your email campaign messages are getting them because they … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Email Marketing, Social Media | Tagged , , , , , , , , , , , | Leave a comment

Rockin’ the Promo: Things to Know about Facebook Promotions

Here’s a riddle:  At least one out of two people in the U.S. do this every day. Answer:  Hang out on Facebook for about a half an hour. As a business, you’ve got an open door to make an impact … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Why Should I Invest in Social Media?

This is a common question asked by business owners throughout multiple industries. For some, they don’t see it as a tool for reaching new customers as their target audience is not generally engaged in social media networks. For others, they … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | 5 Comments