Tag Archives: brand

Creating Engaging Content For Your Target Audience

Creating Engaging Content For Your Target Audience.

Posted in Marketing Strategy, Messaging | Tagged , , , , , , , , , , | 1 Comment

Are You Breaking the Facebook Posting Rules?

In the quest to reach more of the prospective and current customer base, companies are posting to Facebook. They may include latest product updates, new technology innovations and fun contests that interested parties can join. At the same time, they … Continue reading

Posted in Brand, Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Nonprofit Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Content Marketing – It’s Time to Get in the Game

Content marketing is an exciting field, yet it’s one that few people tend to understand. In fact, those who could benefit the most from rich and original content creation and promotion often shy away from it due to time constraints … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Website | Tagged , , , , , , , , , , , , , , , , , , , , | 5 Comments

Video SEO Strategy and Creative Conflicts for Your Business

Video is a useful tool for marketing campaigns. But when your video SEO strategy and creative influences conflict, who wins? Nobody. This is why it’s important to integrate the most valuable aspects of both creative and technical components of SEO. … Continue reading

Posted in SEO, Video Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

Monday Morning Coffee with Chase Candy Co.

Yes, the Mini-Moment: Iconic 135-Year Old Candy Company Surprised by Facebook Success Engaging customers today is all about the mini-moment. A special combination of cherries, chocolate and crushed peanuts – steeped in nostalgia – doesn’t hurt either. The Chase Candy … Continue reading

Posted in Marketing Strategy, Monday Morning Coffee, Social Media, Success Stories, Support Local | Tagged , , , , , , , , , , , , , | Leave a comment

8 Ways to Improve Email Marketing

All too often, marketers under utilize some of their best available resources. With the social media hype, email often gets pushed to the side. But don’t forget that email lists consist of fans who are already interested in what you … Continue reading

Posted in Email Marketing, Marketing Strategy, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 5 Comments

Collecting Stuff: Part of Hot Trends in Social Media

Collecting stuff – it’s hot. Perhaps it’s shows like “Hoarding: Buried Alive,”or “Antiques Roadshow,” or the return of toys to the shelves this holiday season that were popular decades ago. Maybe it’s something more primitive that rests within us to … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy, Pinterest Content Marketing, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Slow and Steady Wins the Social Media Marketing Race

Slow and steady wins the race. It’s a great motto for companies to keep in mind while embarking into social media marketing. All too often, companies expect immediate results when investing time and money into their marketing tools. Social media … Continue reading

Posted in Brand, Consistent Customer Communications, Social Media, Social Media Marketing | Tagged , , , , , , , , , | 2 Comments

Investing in Content Marketing Chia Pet Style: A Little Water, Lots of Growth

Many organizations are thinking like a Chia Pet when it comes to investing in content marketing: invest a little, get a lot. A recent study said that around 79 percent of organizations where moving away from other types of marketing … Continue reading

Posted in Blog Writing, Brand, Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | 4 Comments