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Tag Archives: build brand value
Content Marketing – Just Words on a Page?
Most companies would agree that building a better brand is something they aspire to do. If that’s true, then quality content marketing should be in the cards as an integral part of your brand management strategy. A recent survey showed … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing
Tagged brand, build brand value, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, social media, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions
2 Comments
Does Your Logo Only Mean Small Talk – or True Brand Power?
Is your company logo kind of like that second cousin you see once a year to engage in a brief, awkward conversation near the lemonade cooler? No real meaning, just a glance and some small talk? If the logo for … Continue reading
Posted in Brand, Marketing Strategy
Tagged brand, brand connection, brand loyalty, brand passion, build brand value, company logo, content, content marketing, content marketing strategy, direct mail, email marketing, emarketing, engage customers, logo, new logo, rebranding, social media tools, Susan J. Campbell Copywriting Solutions, tagline
2 Comments
Copywriting Services – Do They Work?
You may be aware that other companies use copywriting services but haven’t given much thought as to what they could do for your business. Copywriting services fulfill a myriad of different functions, but the bottom line is – if your … Continue reading
Posted in Blog Writing, Brand, Content Marketing, Copywriting, Press Release Writing, Website
Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, copywriting, copywriting solutions, email marketing, keywords, marketing, marketing strategy, search engine optimization, SEO writing, Susan J. Campbell Copywriting Solutions, website
2 Comments
Why Should I Invest in Social Media?
This is a common question asked by business owners throughout multiple industries. For some, they don’t see it as a tool for reaching new customers as their target audience is not generally engaged in social media networks. For others, they … Continue reading
Posted in Social Media, Social Media Marketing
Tagged blog, blogging, blogs, brand, build brand value, conversation, customers, engage customers, Facebook, LinkedIn, marketing strategy, relationships, social media, social media campaign, social media investment, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
5 Comments
The Truth Behind Social Media as Part of Your Marketing Strategy
What’s social media really good for, anyway, when it comes to growing your brand and making more money? Think of it this way: Social media creates true brand advocates for your company, and they have serious power in carrying forward … Continue reading
Posted in Marketing Strategy, Social Media Marketing
Tagged blog, blogging, blogs, brand, build brand value, company brand, conversation, customers, engage customers, keywords, LinkedIn, make money, marketing, marketing strategy, social media, social media marketing, social media strategy, Susan J. Campbell Copywriting Solutions, website
8 Comments
Do You Know Where You’re Going?
You’ve marketed your business or product, but you’re just not seeing the revenues to back it up. Have you evaluated your marketing plan? If not, now may be a good time to do so. According to a marketing article, simply … Continue reading
Putting the Right Team in Place
What do you call a group of individuals who are described as communicators and collaborators? Women! When you throw that into the mix of marketing you have a group that can craft your message how you like and get it … Continue reading
Posted in Content Marketing, Teamwork
Tagged brand, build brand value, collaborators, communicators, content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, gender in the workplace, marketing, marketing campaign, marketing strategy, strategy, women
5 Comments
Social Media – The Engaging Experience
The buzz around a number of industries is the importance of social media as a tool to communicate with customers. But, how many of you are using it as an engaging experience? Are you truly seeking the opinions and feedback … Continue reading
Posted in Brand, Consistent Customer Communications, Social Media, Social Media Marketing
Tagged brand, build brand value, content, content marketing strategy, conversation, customers, engage customers, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
5 Comments
Monday Morning Coffee with Collision Repair Specialists
Our Monday Morning Coffee focus is now turning outward, focusing on businesses within our community that are capturing our attention. Some of the organizations we will feature in this spotlight are SJC clients, while others are simply demonstrating success on … Continue reading
Posted in Consistent Customer Communications, Monday Morning Coffee, Pinterest Content Marketing, Website
Tagged brand, build brand value, coffee, coffee talk, company brand, conversation, customers, engage customers, marketing, marketing strategy, pinterest, retweet, social media, social media strategy, social media tools, support local, Susan J. Campbell Copywriting Solutions, tweet, Twitter, website management
1 Comment
You Have a Website – Should Your Refresh Your Online Look?
If you compete in the market today, chances are you already have a website. If that website was launched in the last 12 months, you can stop reading this post and save it to read in another 2-5 years. The … Continue reading
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