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Tag Archives: content
Getting the Most Out of Your Copywriting Services
One of the most common questions anyone on the SJC copywriting team gets is, “What exactly do you guys do?” Honestly, unless you’re in advertising, marketing or Internet marketing, you may not be familiar with copywriting. At the very least, … Continue reading
Posted in Copywriting
Tagged blog, blogging, blogs, brand, brochures, company brand, content, content marketing, content marketing strategy, copywriting, copywriting services, copywriting solutions, media, press release, social media, social media networks, social media tools, Susan J. Campbell Copywriting Solutions, team, website, white papers
1 Comment
I Advertise – Do I Need Content Marketing?
Technology has changed the way we communicate, and advertising has had to follow. Gone are the days where throwing a moving banner in someone’s face will generate a large click through response. People today are spammed to death, and getting … Continue reading
Posted in Consistent Customer Communications, Content Marketing
Tagged blog, blogging, blogs, brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, internet marketing, marketing, marketing strategy, press release, relationships, SEO, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video
1 Comment
Content Marketing – Are you using your Voice?
What do your prospective clients or customers know about you? Have you really shared with them what your business can do? If you’re not using content marketing, then your voice has been mute. Content marketing is not something that is … Continue reading
Posted in Consistent Customer Communications, Content Marketing
Tagged blog, brand, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
I Can’t Afford to Market My Business
Yellow pages ads? Not so often anymore. Direct mail? Less and less. Online searches? Absolutely. There’s no doubt the rules have changed in the past five years concerning how prospective customers find you and decide to take action. Today your … Continue reading
3 Content Marketing Trends to Consider
Does content marketing really work? It does if you remember its core purpose – to engage your existing customers and identify new leads through the provision of useful advice and information that is of high quality and lacking the pushy … Continue reading
Posted in Content Marketing, Mobile Content Marketing, Video Marketing, Webinar marketing
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, mobile marketing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, webinar, website
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Mobile Content Marketing – Google Reports It’s Hot
Want to make more impact with your advertising dollar and maximize your mobile content marketing strategy? As the old saying goes, timing is everything. And according to Google, that timing should coincide with events occurring in popular culture. The company … Continue reading
Posted in Content Marketing, Mobile Content Marketing, Social Media Marketing
Tagged apps, content, content marketing, content marketing strategy, customers, marketing, marketing strategy, mobile content marketing, mobile marketing, search engine optimization, SEO, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions
7 Comments
10 Tips for Social Media Etiquette
Social Media can be an important part of your marketing mix, but sometimes when we get behind a computer we forget that there is still a code of etiquette to abide by. There are certainly unspoken rules that need to … Continue reading
Posted in Social Media, Social Media Marketing
Tagged brand, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, relationships, social media, social media campaign, social media etiquette, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions
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How to Get Users to Share Your Content
In talking with different companies as to how to re-purpose their content, we are often asked if it’s OK to repurpose the content of others. While we do want to protect the copyright of those who have generated original work, … Continue reading
Posted in Content Marketing
Tagged blog, blogging, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, relationships, repurpose, sharing content, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
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Can You Handle Content Marketing In-House?
Even with a thousand fancy online tools, selling your product or service is still about reaching people. Dialoguing with people. Building a relationship with people. Reaching the people you’re after and encouraging them to take action requires solid, high-value and … Continue reading
Posted in Content Marketing
Tagged content, content marketing, content marketing strategy, copywriting, customers, engage customers, in-house marketing, marketing, marketing strategy, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
2 Comments
Monday Morning Coffee with Susan
One of the things we never really did in our series of Monday Morning Coffee blogs was to post something about our company founder and why our name bears her own. Often asked why she formed this company and what … Continue reading
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