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Tag Archives: customers
4 Marketing Tips to Step into Spring
It’s finally here – March 20 marks the beginning of spring. Social media is abuzz with tips for organization, spring cleaning, and all things gardening. The transition of winter to spring represents a time of rebirth, a time when everything … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Editorial Calendars, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, marketing tips, relationships, social media, social media tools, Susan J. Campbell Copywriting Solutions, Web presence
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We Practice What We Preach – A Guest Blog!
We are very excited to share a guest blog post with you from Lisa Steyn, otherwise known as the capetowncopywriter. In this industry, it’s critical to be “in the conversation” with experts in your field. Lisa is one of those … Continue reading
Posted in Brand, Content Marketing, Guest Blog, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized
Tagged advertising, brand, brand pen portrait, build brand value, company brand, content, conversation, customers, engage customers, guest blog, marketing, pen portrait, rebranding, social media, social media tools
3 Comments
Pinterest for Business? You Bet Your Pinboards
What will the hottest social media platforms be sporting this spring? Red, in the form of Pinterest and more Pinterest, of course. At least 10 million people are using Pinterest monthly, with numbers predicted to double in the next six … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Nonprofit Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, customers, engage customers, Facebook, marketing, marketing strategy, pinboards, pinterest, pinterest for business, SEO, SJC, social media, social media strategy, social media tools
2 Comments
Exploring Google Plus: A Closer Look at the New Makeover
Upon exploring Google Plus, it would appear that the site has had some work done. The social network recently had a facelift in response to viewer feedback, which has left it looking younger, fresher and more attractive in the hopes … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting solutions, customers, engage customers, Google plus, Google+, keywords, marketing, marketing strategy, search engine optimization, SEO, SEO writing, SJC, social media, social media strategy, social media tools, social network, social platform, Susan J. Campbell Copywriting Solutions
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3 Ways to Optimize your Marketing
It has been said that there’s always room for improvement. If we had been completely satisfied with Henry Ford’s Model T, there would have never been room for the Ferrari or features like heated seats and navigation. But the fact … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Creating Links, Email Marketing, Link Building, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged catchy headlines, compelling copy, content, content marketing strategy, copywriting, customers, email campaign, email marketing, email strategy, engage customers, good graphics, marketing, marketing strategy, optimize, optimize your marketing, SJC, social media, social media tools, Susan J. Campbell Copywriting Solutions
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3 Guidelines for Content Marketing
Content marketing is quite possibly one of the fastest growing and most effective methods of reaching out to consumers today. Done properly, it is a tool to help you build your brand, reiterate to current customers reasons for remaining loyal, … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Online Marketing, Pinterest Content Marketing, SEO, Social Media, Social Media Marketing, Video Marketing
Tagged blog, content, content marketing, content marketing guidelines, content marketing strategy, copywriting, copywriting solutions, customers, email marketing, engage customers, marketing, marketing strategy, relationships, SEO, SJC, smartphone, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video marketing
4 Comments
Can You Keep the Thrill Alive for Writing Weekly Blogs?
Feeling a little ho-hum about writing weekly blogs? Perk up your blog this week. Your readers will appreciate it and you’ll remember why you’re writing weekly blogs in the first place. A blog is a direct pipeline to quality content. … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing
Tagged blog, blogging, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, infographics, marketing, marketing strategy, online content, Quality content, search engine optimization, SEO, SEO writing, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, weekly blog
3 Comments
Finding the Right Marketing Voice for Your Brand
Companies work really hard to maintain consistency with branding efforts so customers have a similar experience every interaction, regardless of channel. That’s why finding the right marketing voice is so important. Similar to an audible conversation, written copy has a … Continue reading
Posted in Brand, Consistent Customer Communications, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged brand, build brand value, company brand, consistent marketing, content, content marketing, copywriting, customers, marketing, marketing strategy, marketing voice, social media, Susan J. Campbell Copywriting Solutions
2 Comments
Should You Outsource Your Content Creation this Year?
A few conversations are likely to come up this year in small board rooms and large; similar questions popping up across teams of three and teams of 20 – should we keep using drip coffee, or get a Keurig for … Continue reading
Posted in Annual Report Writing, Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, blogging, brand, brand loyalty, build brand value, company brand, content, content creation, content marketing, content marketing professionals, content marketing strategy, customers, engage customers, marketing, outsourcing content creation, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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sjc copywriting solutions 
How to Effectively Address a Negative Facebook Post
It’s bound to happen eventually – even the greatest companies in the world offering the best products at someday or some point let someone down. In the age of social media when bad sentiment can spread like wildfire, how should … Continue reading →