Tag Archives: engage customers

You Have a Website – Should Your Refresh Your Online Look?

If you compete in the market today, chances are you already have a website. If that website was launched in the last 12 months, you can stop reading this post and save it to read in another 2-5 years. The … Continue reading

Posted in Brand, Website | Tagged , , , , , , , , , , , , , , | 3 Comments

The Personal Touch in Your Content: Nobody Does it Like You

How to rise to the top in a perpetual list of blog sites, news releases and even social media feeds can be a million dollar question. Chances are, you already have a million dollar answer – all you need to … Continue reading

Posted in Content Marketing | Tagged , , , , , , , , , , , , , , | 2 Comments

Video Marketing – Have You Taken the Leap?

The buzz throughout the online marketing world is the importance in video marketing and what this tool can do for your brand and your business. If you’ve jumped on board, you’ve discovered the viral effects this type of marketing can … Continue reading

Posted in Brand, Content Marketing, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Do a Webinar, and Build a New Community That Thinks You’re Amazing

Want to have thousands of people promoting the great benefits of your product or service around the clock, across multiple platforms and without you ever needing to be there? Consider a webinar. You may be wondering “Should I do a … Continue reading

Posted in Content Marketing, Webinar marketing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Java with Jenn

Welcome to the latest edition of our Monday Morning Coffee Talks. Meet Jenn Milbourne, one of the dynamic members of the SJC team, and someone who took a very interesting path to arrive in the place she is today. Read … Continue reading

Posted in Content Marketing, Monday Morning Coffee | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Newsletter Marketing – an Often Overlooked Means of Generating Referrals

“Work smart, not hard,” a wise person once said. Many times business owners forget that their current customer base is a great source of future income streams. Instead of generating leads the hard way, why not let your customers bring … Continue reading

Posted in Content Marketing, Newsletter Marketing | Tagged , , , , , , , , , , , , , , , , , | 6 Comments

Does Your Brand Shine in Your Writing?

Believe it or not, this is an important question. Everything you do as a representative of your brand impacts that brand – including your writing. Never is that message more clear than when you notice a writing mistake. As a … Continue reading

Posted in Brand, Content Marketing | Tagged , , , , , , , , , , , , , , , | 2 Comments

Why You Need an Expert Writing Your Blog

You have your website up and running and you’ve added a blog tab for your customers and interested parties to read the valuable content you provide. You even consider yourself a good writer, but is that enough to make sure … Continue reading

Posted in Blog Writing, Content Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

Now That You Have Them, What Will You Do to Engage Your Audience?

Remember catching a firefly on a summer night as a child, or maybe catching a brilliant jar full? In some ways, it’s a little bit like engaging your audience with content marketing tools. The question is the same:  now that … Continue reading

Posted in Brand, Content Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 10 Comments

3 Tips to Successful SEO

SEO – you know you’ve heard and seen the acronym countless times, but what does it mean to your online experience? Should you care? If you want to be found by your target audience searching online, SEO, or search engine … Continue reading

Posted in Content Marketing, Copywriting, SEO | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments