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Tag Archives: marketing strategy
Journalism Lessons For Your Content Marketing Strategy
Journalists offer many lessons that lend themselves to content marketing strategies. Think about it this way. A popular news story can quickly make its way around social media sites in a matter of seconds. A good story becomes the most … Continue reading
Do You Need To Reevaluate Your SEO Strategy?
From time to time your SEO will need to take a new direction. Every business goes through changes and making decisions that mean switching your focus isn’t easy. But if you know your SEO isn’t working then you need to … Continue reading
Does Your Brand Strategy Have a Good Story?
When creating your brand strategy it is important to move away from those hard sales messages or marketing blurbs. Instead, you need to be focusing on telling your story. Small business and nonprofit websites and blogs should lean toward more … Continue reading
Your Marketing Plan Should Include an Email Strategy
A good email strategy can make or break any marketing campaign. However, even the best marketers face challenges in optimizing their company’s brand using email. There are email strategies and trends to look at that can help launch your marketing … Continue reading
How to Implement Branding Ideas
As long as there is internet, there will be trending topics or stories that go viral. This provides a unique opportunity for businesses to use these trends wisely. It must be done the right way, however, and this is where … Continue reading
Make Your Email Campaign Marketing Strategy an Easy One
An email campaign marketing plan needs to be more than creating a contact list and composing a generic promotion. In today’s B2B market, you need to develop something that can actually benefit that list of potential customers. You need to … Continue reading
Monday Morning Coffee with Rebekah Young
Rebekah Young is a recent addition to the Susan J. Campbell Copywriting Solutions team, bringing a hands-on knowledge of social media tools – along with a hard work ethic, creativity and a great sense of humor. Rebekah grew up in … Continue reading
How to Plan Your Content Strategy
A successful content strategy, simply put, is one that involves more content and content that is quality. Even if you have a million topics running through your head, don’t jump the gun. It is important to have a plan. A … Continue reading
How to Get The Best Social Media ROI
Years of advertising and marketing research has proven that companies can track how circulars and television commercials impact their business. But in today’s world of social media it’s difficult to really measure social media ROI. Do “likes” and “followers” become … Continue reading
Posted in Social Media
Tagged marketing, marketing strategy, ROI, SJC, social media, social media campaign, social media ROI, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, the value of traffic on your social media, tips for tracking social media ROI, tracking social media ROI
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