Tag Archives: marketing

I’m Retail – Do I Need a Blog?

To blog or not to blog – that is the question. Blogging is not just for certain types of businesses. Blogging can provide benefits for most any business, and it’s a great way to learn more about your customer and … Continue reading

Posted in Blog Writing, Brand, Social Media, Social Media Marketing, Teamwork | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Why You Need Marketing Help: It’s Helpful. And You Want More Customers.

Help Wanted:  Must be creative, savvy, affordable. Must have an intuitive sense of what works to generate leads and manage a lot of work in a little time. Must totally love seeing my brand grow. Sound like a fit? It … Continue reading

Posted in Brand, Content Marketing, Editorial Calendars, Marketing Strategy, SEO, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , | 5 Comments

Employer of Excellence: Susan J. Campbell Copywriting Solutions

Susan J. Campbell Copywriting Solutions is proud and honored to be named 2012 “Employer of Excellence” at the YWCA Women of Excellence luncheon. Thank you to every nominee, every nominator, and everyone in attendance, for making this community a wonderful … Continue reading

Posted in Teamwork | Tagged , , , , | 1 Comment

Putting the Right Team in Place

What do you call a group of individuals who are described as communicators and collaborators? Women! When you throw that into the mix of marketing you have a group that can craft your message how you like and get it … Continue reading

Posted in Content Marketing, Teamwork | Tagged , , , , , , , , , , , , , , , | 5 Comments

Making the Most of Your Twitter Skills

What is it about that little blue bird that has everyone so chirpy? Like it or not, Twitter has become a powerful communication tool that marketers cannot afford to ignore. To fully leverage this platform, however, requires some planning and … Continue reading

Posted in Marketing Strategy, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 3 Comments

To Whom are You Speaking?

To get a message across you need to know to whom you are communicating. It makes the message clearer and understandable if you know your audience. For instance, it wouldn’t make much sense for you to tell a group of … Continue reading

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The Power of the White Paper: Try It as Part of a Focused Content Marketing Strategy

Good news:  If you’re producing great marketing content for your organization, you’re already well on your way to a great quality white paper that can increase site traffic across all your content marketing platforms. Get ready to learn about the … Continue reading

Posted in Content Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , | 6 Comments

Monday Morning Coffee with Collision Repair Specialists

Our Monday Morning Coffee focus is now turning outward, focusing on businesses within our community that are capturing our attention. Some of the organizations we will feature in this spotlight are SJC clients, while others are simply demonstrating success on … Continue reading

Posted in Consistent Customer Communications, Monday Morning Coffee, Pinterest Content Marketing, Website | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Editorial Calendars Help Manage Online Communities

Spontaneity is great, but when it comes to successfully managing Internet communications, there’s no such thing as winging it. To keep followers and advertisers engaged, there must be a fresh flow of information continually drawing them back for more. An … Continue reading

Posted in Consistent Customer Communications, Editorial Calendars | Tagged , , , , , , , , , , , , , , , | 3 Comments

The Personal Touch in Your Content: Nobody Does it Like You

How to rise to the top in a perpetual list of blog sites, news releases and even social media feeds can be a million dollar question. Chances are, you already have a million dollar answer – all you need to … Continue reading

Posted in Content Marketing | Tagged , , , , , , , , , , , , , , | 2 Comments