Tag Archives: social media strategy

Email Marketing – Does it Work?

Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading

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Can Twitter Tweak Your Profits

Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make … Continue reading

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Content Marketing: Should You Go In-House, Outsource or Stay Put and Hope to be Found?

Feeling lost in terms of reaching customers online and searching for ways your information or site can be found? Unlike theories around survival strategies, customers won’t find your online services if you just stay put and watch for the rescue … Continue reading

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Java with Jimmy

It’s Monday morning again, and you know what that means. Grab your favorite mug and fill it with coffee, take a sip and learn a little more about our team. Today we want to introduce you to the only man … Continue reading

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Creating a Better Downtown

There have been many groups over the years that have tried to wake up the sleepy downtown of St.Joseph, MO, but with little to no success. There are many questions that come to mind when the topic of revitalizing our downtown … Continue reading

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Four Social Media Sites to Use to Drive Traffic

The digital world has changed significantly over the past few years, but has your company kept up with the times? Using Facebook, Twitter, Foursquare and Pinterest all play an important part in the evolution of ideas and the exchange of … Continue reading

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Video Marketing: Lights, Camera and Serious Content Marketing Action

Many organizations see video marketing as a “maybe later” or a second-cousin enhancement to their content marketing written pieces and website elements – but video marketing is quickly gaining ground as a top way to attract targeted audiences and boost … Continue reading

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Is Your Content Worth Reading?

No matter how much time you spend searching for the perfect tools for your website, your content has to be “shareworthy” before any of it matters. Content marketing providers can help you ensure that your blogs are worthy of reading … Continue reading

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Social Media Success Stories – Why Your Competitors are Getting Noticed

Like it or not, social media is the way of the future for this generation of couch potato customers.  We conduct polls on Facebook to help us decide which cell phone to purchase – iPhone or Droid?  We visit a … Continue reading

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Great Content Marketing: Why Does Some Material Rise to the Top?

What’s the hardest thing about content marketing? Survey says:  creating content that truly gets customers or leads interested. Second place:  creating the right volume of new content to make your strategy effective. Everything your business writes – from your website … Continue reading

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