Tag Archives: social media strategy

Dissecting the Content Marketing Hype

A quick look at graphs produced by Google Trends shows that there has been a growing interest in “content marketing” as evidenced by the number of searches occurring over the past couple years, while searches for just “marketing” alone have … Continue reading

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Can You Keep the Thrill Alive for Writing Weekly Blogs?

Feeling a little ho-hum about writing weekly blogs? Perk up your blog this week. Your readers will appreciate it and you’ll remember why you’re writing weekly blogs in the first place. A blog is a direct pipeline to quality content. … Continue reading

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Building Your Brand with Copywriting Services for Real Estate

The real estate market, like so many others, has become flooded with competitors. Agents trying to make names for themselves have had to find unique ways to stand out from the crowd. With so many great properties and agents available, … Continue reading

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Should You Outsource Your Content Creation this Year?

A few conversations are likely to come up this year in small board rooms and large; similar questions popping up across teams of three and teams of 20 – should we keep using drip coffee, or get a Keurig for … Continue reading

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What is Your Content Marketing Formula?

By the time customers get ready to purchase, they’ve already conducted a thorough background investigation on the web. Content that is current, original, and relevant will stand out, while anything else will quickly fade into the background. In the content … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Marketing Strategy, Newsletter Marketing, Online Marketing, Social Media, Social Media Marketing, Website | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

3 Tips to Inspire Social Media Marketing Wins through the New Year and Beyond

As we construct content strategies for 2013, it’s helpful to look back and examine social media marketing wins that stood out last year.  Just as history can help minimize repeat mistakes, a brief examination of previous social media marketing wins … Continue reading

Posted in Blog Writing, Content Marketing, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

No Random Tweeting: Twitter for Your Business

Using Twitter for your business: In short, if you’re not using it to share information with your customers, you’re missing out. Twitter continues to occupy social media space as a stronger business tool now more than ever, feeding an audience … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Editorial Calendars, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Website | Tagged , , , , , , , , , , , , , , | 1 Comment

Content Marketing Surge: Making Sense of the Impending Mumbo-Jumbo

Use of content marketing is becoming more mainstream with each passing day. An increasing number of businesses are taking the plunge and are wading in the content pool as they discover the connection it can help forge with followers. But … Continue reading

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Six Online Marketing Trends for 2013

Today’s digital consumers are increasingly turning to the web as a part of their purchasing behavior. Whether it’s using the Internet to research, compare ratings, or actually make a purchase, the online experience cannot be ignored if you’re to convince … Continue reading

Posted in Blog Writing, Content Marketing, Email Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Online Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments