Tag Archives: social media strategy

8 Ways to Improve Email Marketing

All too often, marketers under utilize some of their best available resources. With the social media hype, email often gets pushed to the side. But don’t forget that email lists consist of fans who are already interested in what you … Continue reading

Posted in Email Marketing, Marketing Strategy, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 5 Comments

Collecting Stuff: Part of Hot Trends in Social Media

Collecting stuff – it’s hot. Perhaps it’s shows like “Hoarding: Buried Alive,”or “Antiques Roadshow,” or the return of toys to the shelves this holiday season that were popular decades ago. Maybe it’s something more primitive that rests within us to … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy, Pinterest Content Marketing, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

What is Your New Year’s Resolution?

As we say good-bye to 2012, will your new year’s resolution include an update to your marketing strategy? If so, you know where to turn. http://www.susanjcampbell.com

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Slow and Steady Wins the Social Media Marketing Race

Slow and steady wins the race. It’s a great motto for companies to keep in mind while embarking into social media marketing. All too often, companies expect immediate results when investing time and money into their marketing tools. Social media … Continue reading

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Content Marketing Trends That May Interest You

There’s no argument that content marketing consumed much of the B2B community this year. The B2B Content Marketing Trends 2012 report was released earlier this week. In it was the answers of nearly 30,000 members of the LinkedIn B2B Technology … Continue reading

Posted in Content Marketing, Mobile Content Marketing, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , | 3 Comments

B2B Content Marketing Trends

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Simple Strategies for Successfully Rebranding Your Company’s Social Media Profiles

Are your social media profiles in line with your current business strategy? Oftentimes we make important business updates and forget to reflect those changes in our social networks. But a total overhaul of social media profiles isn’t always necessary. Instead, … Continue reading

Posted in Brand, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Can I Afford Content Marketing? Introducing the 52 Points Principle

Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask themselves “can I afford content marketing? And should I?” and the … Continue reading

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Monday Morning Coffee with Broken Creek Youth Ranch: Dreams Made Real Daily

  You don’t have to be perfect to be beautiful. Just ask the children who reach out to connect with one of the horses at Broken Creek Youth Ranch. You can see this truth in their eyes, and their smiles, … Continue reading

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Engaging Social Media Fans by Listening

Guess what, there’s a right way and a wrong way to use social media.  The wrong way is to blow your entire marketing budget on brand promotion only.  Social media is about so much more than tooting your own horn.  … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , | 3 Comments