Tag Archives: social media tools

Slow and Steady Wins the Social Media Marketing Race

Slow and steady wins the race. It’s a great motto for companies to keep in mind while embarking into social media marketing. All too often, companies expect immediate results when investing time and money into their marketing tools. Social media … Continue reading

Posted in Brand, Consistent Customer Communications, Social Media, Social Media Marketing | Tagged , , , , , , , , , | 2 Comments

Content Marketing Trends That May Interest You

There’s no argument that content marketing consumed much of the B2B community this year. The B2B Content Marketing Trends 2012 report was released earlier this week. In it was the answers of nearly 30,000 members of the LinkedIn B2B Technology … Continue reading

Posted in Content Marketing, Mobile Content Marketing, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , | 3 Comments

Limitless Possibilities

At SJC, we believe that your story is unique, and that your voice should be heard. We will work with you in a collaborative partnership to develop a strategy that supports your message and communicates your mission to your target … Continue reading

Posted in Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, Success Stories, Video Marketing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

B2B Content Marketing Trends

Engaging content is a challenge. Need creative power? At Susan J. Campbell Copywriting Solutions We Write. You Shine.

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Simple Strategies for Successfully Rebranding Your Company’s Social Media Profiles

Are your social media profiles in line with your current business strategy? Oftentimes we make important business updates and forget to reflect those changes in our social networks. But a total overhaul of social media profiles isn’t always necessary. Instead, … Continue reading

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Can I Afford Content Marketing? Introducing the 52 Points Principle

Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask themselves “can I afford content marketing? And should I?” and the … Continue reading

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Four Social Networking Mistakes to Avoid

Wondering how to navigate the never-ending rules and tools within your social media networks? A lot of people do as too often, strategies don’t exist to guide content and sharing, or a company uses their platforms to shout out information … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Online Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

No More Random Acts of Video Ads: Social Video Becomes the Evolved Method

Whether you call it social video, video marketing or digital advertising, call it awesome in terms of generating brand power – especially in terms of getting your audience to send it forth to their friends and contacts. But only call … Continue reading

Posted in Content Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Engaging Social Media Fans by Listening

Guess what, there’s a right way and a wrong way to use social media.  The wrong way is to blow your entire marketing budget on brand promotion only.  Social media is about so much more than tooting your own horn.  … Continue reading

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