Tag Archives: social media

What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?

Posted on November 6, 2012 by admin

Here’s an old school moment in the content marketing arena: Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading →

Posted in Brand, Consistent Customer Communications, Content Marketing | Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, email marketing, engage customers, marketing, marketing strategy, print ads, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 2 Comments

Pinterest Shopping – it’s in the Bag!

Posted on November 2, 2012 by admin

If you’re looking for a new platform to find customers, you need not go further than your computer. If you can pin down a few Pinterest followers, then you’ve created a new market of business. According to a recent social … Continue reading →

Posted in Pinterest Content Marketing, Social Media Marketing | Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, pinterest, pinterest content marketing, pinterest shopping, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 3 Comments

Grab Your Brand

Posted on November 1, 2012 by admin

The definition of brand hasn’t changed, however the way one is developed sure has. Consumers receive perceptions from multiple sources, are you one of them? Enter the conversation with strong, consistent, caring content via social media. You won’t be sorry…in … Continue reading →

Posted in Brand, Video Marketing | Tagged consumers, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing | 4 Comments

Branding in Patterns

Posted on October 31, 2012 by admin

When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have … Continue reading →

Posted in Brand, Content Marketing, Marketing Strategy, Uncategorized | Tagged brand, branding, branding in patterns, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customer loyalty, customer trust, marketing, marketing creativity, marketing strategy, print marketing, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, web video | 1 Comment

5 Reasons Why You Need a Business Blog

Posted on October 30, 2012 by admin

Blogs – seems like everyone’s got one. Well, there’s a good explanation for that. Blogs are an easy way to get fresh content in front of viewers. They improve credibility, further SEO efforts, and increase the visibility of your brand. … Continue reading →

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged blogging, blogs, business blog, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 3 Comments

Surprise: Storytelling May Not Actually Get Results from Content Marketing

Posted on October 26, 2012 by admin

Thinking about your next blog or article to promote your brand? Set that good story aside. For now. Instead, let 1980s hairband legend Poison give you some advice. If you want to convert content marketing efforts into leads and sales, … Continue reading →

Posted in Content Marketing, Marketing Strategy, SEO, Social Media Marketing, Video Marketing | Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, keywords, marketing, marketing strategy, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video | 4 Comments

It’s Holiday Video Time: Heat Up Your Video Content Now

Posted on October 25, 2012 by admin

It’s beginning to look at lot like Christmas … video. With the holiday season approaching in just weeks, today is the day to act when it comes to creating new video ads and video content that will capture some customers’ … Continue reading →

Posted in Content Marketing, Video Marketing | Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video content, video sharing, web video | 2 Comments

Content Driven

Posted on October 23, 2012 by admin

What message are you trying to communicate? Are you using all available tools to get that message across to your audience? Content is key. And it’s what you make it. Whether it’s in blog form or a video testimonial…your audience … Continue reading →

Posted in Blog Writing, Content Marketing, Video Marketing | Tagged blog, communication tools, content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing strategy, social media, Susan J. Campbell Copywriting Solutions, video, video testimonial, web video | 3 Comments

What to Include in Your Content Strategy

Posted on October 12, 2012 by admin

When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of … Continue reading →

Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing | Tagged content, content creation, content creation company, content creation strategy, content marketing, content marketing strategy, copywriting, copywriting solutions, drive traffic, marketing, marketing strategy, newsletters, social media, social media campaign, social media content, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, testimonials, video, video content, website, white papers | 5 Comments

Do You Need an Annual Report? Aren’t They Downright Spooky?

Posted on October 10, 2012 by admin

Maybe the term “annual report” strikes fear in your soul. Maybe it makes you sigh out loud. Or maybe, it makes you smile because you’re doing one and doing it well. And maybe…you’re viewing it as a simple progress report, … Continue reading →

Posted in Annual Report Writing | Tagged annual report, annual report writing, content, content creation strategy, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, enewsletter, engage customers, marketing, marketing strategy, Progress Report, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, team | Leave a comment

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