Tag Archives: social media

Can You Handle Content Marketing In-House?

Even with a thousand fancy online tools, selling your product or service is still about reaching people. Dialoguing with people. Building a relationship with people. Reaching the people you’re after and encouraging them to take action requires solid, high-value and … Continue reading

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Monday Morning Coffee with Susan

One of the things we never really did in our series of Monday Morning Coffee blogs was to post something about our company founder and why our name bears her own. Often asked why she formed this company and what … Continue reading

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4 Steps to Social Media Success

If you’re not using social media as part of your marketing strategy, you’re likely missing out on a huge opportunity for referrals and sales. Social media is today’s watering hole where people swap stories, advice, gossip, and recommendations. You don’t … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 3 Comments

I Have a Storefront – I Don’t Need a Website

If you have a storefront to sell you products, do you also need a website? Yes, if you want to increase your chances of people actually finding your online store … and if you want to stand out from others … Continue reading

Posted in eCommerce, Marketing Strategy, Website | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

Can Facebook Help my Business?

Facebook is no longer just for fun – it’s now an integral part of many successful marketing strategies. It has become popularized because it’s a cheap and easy way of gaining exposure, and lots of it. For example, let’s say … Continue reading

Posted in Consistent Customer Communications, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , | 1 Comment

I Don’t Have Time for Social Media

How many times have you uttered this statement? You know the value social media brings to the table, but you just can’t justify the time spent making it happen. You’re too busy with customer calls, appointments, meetings and everything else … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Pinterest Marketing: Still a Possibility?

Pinterest:  Popular, pleasing, powerful. Try saying that five times fast, and add this to it: Pinterest is set to push aside some other platforms as a crowd-favorite. It’s Facebook in the lead, then Twitter, but Pinterest is quickly coming up … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , | 4 Comments

Blending Print and Online Marketing Power

You’re a small business looking to generate a larger customer base, so do you take an ad out in a newspaper or trade magazine, send a press release to a targeted audience or create a Facebook page and Twitter account … Continue reading

Posted in Marketing Strategy | Tagged , , , , , , , , , , , | 2 Comments

You Need a Press Release – Got News?

The press release – a time-honored tool to try and drum up some coverage for your organization via traditional media channels. In the days before online magazines, social media and blogs, it was the only way to try and capture … Continue reading

Posted in Press Release Writing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Make People Read Your Blog…And Like It.

It’s one thing to write great blogs, but you need people to read them. With a few tactics, you can grow your blog-reading audience. Growing your blog-reading audience means you grow your site traffic. It also means you grow your … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, SEO, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments