Tag Archives: Susan J. Campbell Copywriting Solutions

Should You Invite a Guest Blogger?

A blog can be a very personal thing, even when it serves as a communication tool for your business. You share your personal opinions and insight on the industry – but hopefully you don’t share the latest on your dog’s … Continue reading

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Three Reasons Why Video Testimonials Should be Part of Your Marketing Mix

Customer testimonials are one of the most powerful forms of advertisement available.  And when testimonials are presented in video format for others to see and hear with their own eyes and ears, they are even more convincing at getting your … Continue reading

Posted in Video Marketing | Tagged , , , , , , , , , , , , , , , , | 4 Comments

To See and Hear

When you click on a website, if you see a lot of text, what’s your first reaction? It probably isn’t to read all the words on the screen. In fact you may even navigate away from the site because it’s … Continue reading

Posted in Social Media, Social Media Marketing, Video Marketing, Website | Tagged , , , , , , , , , , , , , , | Leave a comment

Repurpose Your Content: Five Easy Ways that Don’t Require Moving Furniture

The rise of visual-heavy platforms like Pinterest has brought new life to the concept of “repurposing,” with millions of subscribers frantically redecorating, reusing, and shifting around their home environments.  Taking this concept even further, you can achieve great value for … Continue reading

Posted in Blog Writing, Content Marketing, Email Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media Marketing, Teamwork, Video Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 8 Comments

Do You Know Where You’re Going?

You’ve marketed your business or product, but you’re just not seeing the revenues to back it up. Have you evaluated your marketing plan? If not, now may be a good time to do so. According to a marketing article, simply … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy | Tagged , , , , , , , , , , , | 1 Comment

Collaborating for New Content Ideas = Better Listening

Today, we can do it all. We can utilize journalistic skills, create video, write well-read blogs and start social media campaigns … giving you distinct pathways to reach your audience and creating a fusion like you’ve never had before. The … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , | 5 Comments

Happy Independence Day

The Susan J. Campbell Copywriting Solutions team would like to wish you a safe and happy 4th of July! “You have to love a nation that celebrates its independence every July 4, not with a parade of guns, tanks, and … Continue reading

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Leveraging Content Can Aid Sales Efforts

We’ve all heard the expression that content is king. Good content marketing can serve several functions.  Certainly it helps with search engine optimization and aids sites in attracting attention. It can also be useful in improving social networking efforts. An … Continue reading

Posted in Content Marketing, Marketing Strategy, SEO, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

Monday Morning Coffee with CAP St. Joseph

Social media has long been a powerful tool in the marketing strategy – when you consider long in terms of technology. While five years ago most of us really didn’t have any idea what Facebook was and Pinterest didn’t even … Continue reading

Posted in Consistent Customer Communications, Marketing Strategy, Monday Morning Coffee, Social Media Marketing, Teamwork | Tagged , , , , , , , , , , , , , , , , | Leave a comment

I’m Retail – Do I Need a Blog?

To blog or not to blog – that is the question. Blogging is not just for certain types of businesses. Blogging can provide benefits for most any business, and it’s a great way to learn more about your customer and … Continue reading

Posted in Blog Writing, Brand, Social Media, Social Media Marketing, Teamwork | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments