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Monthly Archives: May 2012
Building a Better Content Marketing Strategy
The content revolution has taken hold of the online world and if you’re not on board, you may be missing out on key opportunities to drive traffic to your website, convert lookers to opportunities; opportunities to leads; and leads to … Continue reading
3 Tips to Successful SEO
SEO – you know you’ve heard and seen the acronym countless times, but what does it mean to your online experience? Should you care? If you want to be found by your target audience searching online, SEO, or search engine … Continue reading
Posted in Content Marketing, Copywriting, SEO
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, keywords, marketing, marketing strategy, search engine optimization, SEO, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
Pinterest Marketing – Lunch & Learn Prezi
Welcome to the Susan J. Campbell Copywriting Solutions Lunch & Learn session, “Pinterest Marketing”. For those of you who missed the presentation, we wanted to provide the opportunity to view the Prezi here. Check out the link below and be … Continue reading
Email Marketing – Does it Work?
Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading
Posted in Email Marketing
Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, email marketing, enewsletter, engage customers, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
7 Comments
A Cup of Coffee with Polly
We are starting to get a little sad as our Coffee Talk series is coming close to its end. Something that might be interesting to you, our reader, is that these Coffee Talks are just as enlightening and entertaining … Continue reading
Tips to Include Case Study Copywriting in Your Content Marketing
How much of your copywriting budget do you set aside for writing and promoting the case study? Have you recognized the value in developing and marketing this content? If you have happy customers, you have an opportunity to turn that … Continue reading
Should Your Copywriting Efforts Include White Papers?
White papers – at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using … Continue reading
Can Twitter Tweak Your Profits
Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make … Continue reading
Posted in Brand, Marketing Strategy, Social Media, Social Media Marketing
Tagged brand, build brand value, company brand, content marketing strategy, copywriting, copywriting solutions, keywords, marketing, marketing strategy, retweet, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tweet, Twitter
3 Comments
Content Marketing: Should You Go In-House, Outsource or Stay Put and Hope to be Found?
Feeling lost in terms of reaching customers online and searching for ways your information or site can be found? Unlike theories around survival strategies, customers won’t find your online services if you just stay put and watch for the rescue … Continue reading
Posted in Content Marketing
Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting solutions, email marketing, enewsletter, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
7 Comments
Java with Jimmy
It’s Monday morning again, and you know what that means. Grab your favorite mug and fill it with coffee, take a sip and learn a little more about our team. Today we want to introduce you to the only man … Continue reading
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