Monthly Archives: May 2012

Building a Better Content Marketing Strategy

The content revolution has taken hold of the online world and if you’re not on board, you may be missing out on key opportunities to drive traffic to your website, convert lookers to opportunities; opportunities to leads; and leads to … Continue reading

Posted in Content Marketing, Marketing Strategy | Tagged , , , , , , , , , , | 7 Comments

3 Tips to Successful SEO

SEO – you know you’ve heard and seen the acronym countless times, but what does it mean to your online experience? Should you care? If you want to be found by your target audience searching online, SEO, or search engine … Continue reading

Posted in Content Marketing, Copywriting, SEO | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Pinterest Marketing – Lunch & Learn Prezi

Welcome to the Susan J. Campbell Copywriting Solutions Lunch & Learn session, “Pinterest Marketing”. For those of you who missed the presentation, we wanted to provide the opportunity to view the Prezi here. Check out the link below and be … Continue reading

Posted in Pinterest Content Marketing | Tagged , , , , , , , | 7 Comments

Email Marketing – Does it Work?

Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading

Posted in Email Marketing | Tagged , , , , , , , , , , , , , , , , | 7 Comments

A Cup of Coffee with Polly

  We are starting to get a little sad as our Coffee Talk series is coming close to its end. Something that might be interesting to you, our reader, is that these Coffee Talks are just as enlightening and entertaining … Continue reading

Posted in Monday Morning Coffee | Tagged , , , , , , , , , , , , , , , | 2 Comments

Tips to Include Case Study Copywriting in Your Content Marketing

How much of your copywriting budget do you set aside for writing and promoting the case study? Have you recognized the value in developing and marketing this content? If you have happy customers, you have an opportunity to turn that … Continue reading

Posted in Content Marketing, Copywriting | Tagged , , , , , , , , , , , , , , | 3 Comments

Should Your Copywriting Efforts Include White Papers?

White papers – at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using … Continue reading

Posted in White Paper Marketing | Tagged , , , , , , , , , , , | 1 Comment

Can Twitter Tweak Your Profits

Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make … Continue reading

Posted in Brand, Marketing Strategy, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Content Marketing: Should You Go In-House, Outsource or Stay Put and Hope to be Found?

Feeling lost in terms of reaching customers online and searching for ways your information or site can be found? Unlike theories around survival strategies, customers won’t find your online services if you just stay put and watch for the rescue … Continue reading

Posted in Content Marketing | Tagged , , , , , , , , , , , , , , , , , , | 7 Comments

Java with Jimmy

It’s Monday morning again, and you know what that means. Grab your favorite mug and fill it with coffee, take a sip and learn a little more about our team. Today we want to introduce you to the only man … Continue reading

Posted in Monday Morning Coffee | Tagged , , , , , , , , , , | 1 Comment