Author Archives: admin

Loyalty Begins When You Engage Customers

Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and … Continue reading

Posted in Consistent Customer Communications | Tagged , , , , , , , , , , , , , , , , , , , | 7 Comments

Successful Video Has to Have a Smart YouTube Marketing Strategy

Video has become a popular way for companies to promote their products and services. And where do you think most customers go to find videos – YouTube. However, not every business finds the same success. In order to turn your … Continue reading

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Are You Maximizing the Return on Your Social Media Channels?

It used to be that brands wishing to go social could simply choose which social media channels they wanted to use for customer engagement. Today, that landscape is changing. The public is interacting within a variety of social media channels … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , | 2 Comments

Here Are a Few Blog Writing Tips to Consider

Blogs have become a popular channel for businesses looking to connect with potential customers but they can also be a great way for bloggers to get some bylines. Here are some helpful blog writing tips to keep in mind. Blogging … Continue reading

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Monday Morning Coffee with ChooseSaintJoseph.com

Who is your target audience? If you’re like many businesses, it’s more than one – you likely have more than one group who you want to reach with the message about your services. Key ways to reach a second audience … Continue reading

Posted in Blog Writing, Brand, Content Marketing, Monday Morning Coffee, Website | Tagged , , , , , , , | Leave a comment

Content Marketing Should Focus on Content

The best part of your content marketing plan is obviously content. But you’d be surprised how many business owners neglect the quality of the content they provide to their readers. The right content can attract loyal customers and build retention. … Continue reading

Posted in Content Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , | 3 Comments

Four Good Reasons for Starting Your Own Blog

When you write for a living, the furthest thing from your mind when you finish the day may be going home to write in your spare time. It’s easy to “turn off” so to speak, but there are many benefits … Continue reading

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Monday Morning Coffee with Bleecker Street Deli

What do you do exceptionally well, and how can you carve it out as your special niche? It’s a simple question that can have a profound impact. Take an example from Bleecker Street Deli, a newly opened, “small but mighty” … Continue reading

Posted in Marketing Strategy, Messaging, Monday Morning Coffee, Social Media Marketing, Support Local | Tagged , , , , , , | Leave a comment