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Category Archives: Brand
How Do You Make Protecting Your Brand a Priority?
In the world of marketing, a company has a limited capability to create an image around its brand. These limits are generally put in place by available funds, but they can also be associated with available time and tools. If … Continue reading
Posted in Brand, Marketing Strategy
Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting solutions, customers, engage customers, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
2 Comments
Why Big Brands Need Content Marketing, Too
With all the talk in the industry surrounding the success of social media and social conversations, the focus of industry success stories often falls to smaller brands and how they made a big splash. What about the larger, well-known brands? … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy
Tagged brand, build brand value, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, pinterest, relationships, social conversations, social media, social media campaign, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions, Twitter
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Does Your Logo Only Mean Small Talk – or True Brand Power?
Is your company logo kind of like that second cousin you see once a year to engage in a brief, awkward conversation near the lemonade cooler? No real meaning, just a glance and some small talk? If the logo for … Continue reading
Posted in Brand, Marketing Strategy
Tagged brand, brand connection, brand loyalty, brand passion, build brand value, company logo, content, content marketing, content marketing strategy, direct mail, email marketing, emarketing, engage customers, logo, new logo, rebranding, social media tools, Susan J. Campbell Copywriting Solutions, tagline
2 Comments
Copywriting Services – Do They Work?
You may be aware that other companies use copywriting services but haven’t given much thought as to what they could do for your business. Copywriting services fulfill a myriad of different functions, but the bottom line is – if your … Continue reading
Posted in Blog Writing, Brand, Content Marketing, Copywriting, Press Release Writing, Website
Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, copywriting, copywriting solutions, email marketing, keywords, marketing, marketing strategy, search engine optimization, SEO writing, Susan J. Campbell Copywriting Solutions, website
2 Comments
Do You Know Where You’re Going?
You’ve marketed your business or product, but you’re just not seeing the revenues to back it up. Have you evaluated your marketing plan? If not, now may be a good time to do so. According to a marketing article, simply … Continue reading
I’m Retail – Do I Need a Blog?
To blog or not to blog – that is the question. Blogging is not just for certain types of businesses. Blogging can provide benefits for most any business, and it’s a great way to learn more about your customer and … Continue reading
Posted in Blog Writing, Brand, Social Media, Social Media Marketing, Teamwork
Tagged blog, blogging, blogs, brand, company brand, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, relationships, social media, social media campaign, Susan J. Campbell Copywriting Solutions, team, teamwork, website, website management
2 Comments
Why You Need Marketing Help: It’s Helpful. And You Want More Customers.
Help Wanted: Must be creative, savvy, affordable. Must have an intuitive sense of what works to generate leads and manage a lot of work in a little time. Must totally love seeing my brand grow. Sound like a fit? It … Continue reading
Posted in Brand, Content Marketing, Editorial Calendars, Marketing Strategy, SEO, Social Media Marketing, Video Marketing
Tagged blogging, brand, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, Facebook, marketing, marketing strategy, SEO, SEO writing, social media, social media strategy, Susan J. Campbell Copywriting Solutions, video
5 Comments
Monday Morning Coffee with the St. Joseph Convention & Visitors Bureau
Welcome back to our Monday Morning Coffee posts. Our recent efforts in this series have shifted away from our talented team to focus on innovators within our community. We look for companies or organizations making an impact in Northwest Missouri, … Continue reading
Posted in Brand, Marketing Strategy, Monday Morning Coffee, Social Media, Social Media Marketing
Tagged brand, coffee, coffee talk, company brand, copywriting, copywriting solutions, engage customers, Facebook, keywords, marketing strategy, pinterest, social media, social media campaign, social media strategy, social media tools, St. Joseph, St. Joseph Convention & Visitors Bureau, Susan J. Campbell Copywriting Solutions, Twitter, video, website
1 Comment
Social Media – The Engaging Experience
The buzz around a number of industries is the importance of social media as a tool to communicate with customers. But, how many of you are using it as an engaging experience? Are you truly seeking the opinions and feedback … Continue reading
Posted in Brand, Consistent Customer Communications, Social Media, Social Media Marketing
Tagged brand, build brand value, content, content marketing strategy, conversation, customers, engage customers, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
5 Comments
You Have a Website – Should Your Refresh Your Online Look?
If you compete in the market today, chances are you already have a website. If that website was launched in the last 12 months, you can stop reading this post and save it to read in another 2-5 years. The … Continue reading
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