Category Archives: Social Media

Are You Breaking the Facebook Posting Rules?

In the quest to reach more of the prospective and current customer base, companies are posting to Facebook. They may include latest product updates, new technology innovations and fun contests that interested parties can join. At the same time, they … Continue reading

Posted in Brand, Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Nonprofit Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

You Created a Blog Post, Now What?

You were moved with an inspiring idea to share with your readers, so you created a blog post. Now what? Start sending out your blog post. Here are a few reminder tips for sending out your blog post, but before … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Email Marketing, Marketing Strategy, Pinterest Content Marketing, Social Media, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Monday Morning Coffee with Chase Candy Co.

Yes, the Mini-Moment: Iconic 135-Year Old Candy Company Surprised by Facebook Success Engaging customers today is all about the mini-moment. A special combination of cherries, chocolate and crushed peanuts – steeped in nostalgia – doesn’t hurt either. The Chase Candy … Continue reading

Posted in Marketing Strategy, Monday Morning Coffee, Social Media, Success Stories, Support Local | Tagged , , , , , , , , , , , , , | Leave a comment

Wildfire Marketing

How many times has a friend or family member shared a funny, viral YouTube video with you? It’s amazing how such content spreads like wildfire isn’t it? Millions of views usually gets the creators of the amateur video a spot … Continue reading

Posted in Content Marketing, Copywriting, Mobile Content Marketing, SEO, Social Media, Video Marketing | Tagged , , , , , , , , , , , , , , , | 1 Comment

Slow and Steady Wins the Social Media Marketing Race

Slow and steady wins the race. It’s a great motto for companies to keep in mind while embarking into social media marketing. All too often, companies expect immediate results when investing time and money into their marketing tools. Social media … Continue reading

Posted in Brand, Consistent Customer Communications, Social Media, Social Media Marketing | Tagged , , , , , , , , , | 2 Comments

Simple Strategies for Successfully Rebranding Your Company’s Social Media Profiles

Are your social media profiles in line with your current business strategy? Oftentimes we make important business updates and forget to reflect those changes in our social networks. But a total overhaul of social media profiles isn’t always necessary. Instead, … Continue reading

Posted in Brand, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Four Social Networking Mistakes to Avoid

Wondering how to navigate the never-ending rules and tools within your social media networks? A lot of people do as too often, strategies don’t exist to guide content and sharing, or a company uses their platforms to shout out information … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Online Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Engaging Social Media Fans by Listening

Guess what, there’s a right way and a wrong way to use social media.  The wrong way is to blow your entire marketing budget on brand promotion only.  Social media is about so much more than tooting your own horn.  … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , | 3 Comments

Link Building for Lead Creation: Fight Your Way Through Web Spam

Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment