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Tag Archives: brand
Does Your Brand Shine in Your Writing?
Believe it or not, this is an important question. Everything you do as a representative of your brand impacts that brand – including your writing. Never is that message more clear than when you notice a writing mistake. As a … Continue reading
Now That You Have Them, What Will You Do to Engage Your Audience?
Remember catching a firefly on a summer night as a child, or maybe catching a brilliant jar full? In some ways, it’s a little bit like engaging your audience with content marketing tools. The question is the same: now that … Continue reading
Posted in Brand, Content Marketing
Tagged blog, blogging, brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, engage customers, Facebook, marketing, marketing strategy, retweet, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
10 Comments
Email Marketing – Does it Work?
Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading
Posted in Email Marketing
Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, email marketing, enewsletter, engage customers, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
7 Comments
Can Twitter Tweak Your Profits
Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make … Continue reading
Posted in Brand, Marketing Strategy, Social Media, Social Media Marketing
Tagged brand, build brand value, company brand, content marketing strategy, copywriting, copywriting solutions, keywords, marketing, marketing strategy, retweet, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tweet, Twitter
3 Comments
Content Marketing: Should You Go In-House, Outsource or Stay Put and Hope to be Found?
Feeling lost in terms of reaching customers online and searching for ways your information or site can be found? Unlike theories around survival strategies, customers won’t find your online services if you just stay put and watch for the rescue … Continue reading
Posted in Content Marketing
Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting solutions, email marketing, enewsletter, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
7 Comments
Are You Using Apple Blossom Marketing?
The weekend is approaching and if you’re in or close to St. Joseph, MO, you’ll have no trouble finding something to do. Aside from the Air Show, Women’s Build Day at Habitat for Humanity, the Pot of Gold Auction at … Continue reading
Is Your Content Worth Reading?
No matter how much time you spend searching for the perfect tools for your website, your content has to be “shareworthy” before any of it matters. Content marketing providers can help you ensure that your blogs are worthy of reading … Continue reading
Posted in Content Marketing, Uncategorized
Tagged blog, brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting solutions, Facebook, Google+, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, website
3 Comments
Great Content Marketing: Why Does Some Material Rise to the Top?
What’s the hardest thing about content marketing? Survey says: creating content that truly gets customers or leads interested. Second place: creating the right volume of new content to make your strategy effective. Everything your business writes – from your website … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing
Tagged brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, SEO, social media, social media strategy, Susan J. Campbell Copywriting Solutions
3 Comments
The Branding Online Challenge – Are You Ready to Get in the Conversation?
Do you control your branding online? In this age of the information superhighway, the marketing industry has changed. Well-established brands such as Coke, Nike and Ford built their brand presence before the proliferation of blogging, articles and social media online. … Continue reading
Consistent Content – Do it Right or Don’t Do it at All
Too often, I will meet with clients who know they need to do something with their website, but they don’t really know where to begin. They also know they need to have a blog or add social media to their … Continue reading
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