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Tag Archives: brand
Keys to Successfully Market a New Business
So you’ve got a good product or service and you’re ready to take it to the next level. What does it take to successfully market a new business? It begins with a good website. These days so much of commerce … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Email Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Online Marketing, Social Media, Social Media Marketing, Website
Tagged blog, brand, content, content marketing, content marketing strategy, customers, email marketing, eNewsletter marketing, marketing, marketing a new business, marketing strategy, newsletter marketing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website, website management
1 Comment
4 Marketing Tips to Step into Spring
It’s finally here – March 20 marks the beginning of spring. Social media is abuzz with tips for organization, spring cleaning, and all things gardening. The transition of winter to spring represents a time of rebirth, a time when everything … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Editorial Calendars, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, marketing tips, relationships, social media, social media tools, Susan J. Campbell Copywriting Solutions, Web presence
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We Practice What We Preach – A Guest Blog!
We are very excited to share a guest blog post with you from Lisa Steyn, otherwise known as the capetowncopywriter. In this industry, it’s critical to be “in the conversation” with experts in your field. Lisa is one of those … Continue reading
Posted in Brand, Content Marketing, Guest Blog, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized
Tagged advertising, brand, brand pen portrait, build brand value, company brand, content, conversation, customers, engage customers, guest blog, marketing, pen portrait, rebranding, social media, social media tools
3 Comments
Engagement Marketing
March Madness is upon us, and there is no team worth routing for, quite like the SJC Team. If you are looking for real change…honest-to-goodness real development of your marketing strategy and communications plan, you’ve found the right team. We … Continue reading
Posted in Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, Teamwork, Video Marketing
Tagged brand, build brand value, communications plan, company brand, content, content creation, content marketing, content marketing strategy, copywriting, copywriting solutions, engagement marketing, marketing, marketing campaign, marketing strategy, social media strategy, Susan J. Campbell Copywriting Solutions, team, teamwork, video, video marketing
1 Comment
Finding the Right Marketing Voice for Your Brand
Companies work really hard to maintain consistency with branding efforts so customers have a similar experience every interaction, regardless of channel. That’s why finding the right marketing voice is so important. Similar to an audible conversation, written copy has a … Continue reading
Posted in Brand, Consistent Customer Communications, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged brand, build brand value, company brand, consistent marketing, content, content marketing, copywriting, customers, marketing, marketing strategy, marketing voice, social media, Susan J. Campbell Copywriting Solutions
2 Comments
Building Your Brand with Copywriting Services for Real Estate
The real estate market, like so many others, has become flooded with competitors. Agents trying to make names for themselves have had to find unique ways to stand out from the crowd. With so many great properties and agents available, … Continue reading
Posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Marketing Strategy, Newsletter Marketing, Online Marketing, Real Estate Marketing, Social Media, Social Media Marketing
Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting services, copywriting solutions, marketing, marketing strategy, newsletters, real estate, real estate copywriting services, real estate marketing, social media, social media campaign, social media content, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website text
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Should You Outsource Your Content Creation this Year?
A few conversations are likely to come up this year in small board rooms and large; similar questions popping up across teams of three and teams of 20 – should we keep using drip coffee, or get a Keurig for … Continue reading
Posted in Annual Report Writing, Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, blogging, brand, brand loyalty, build brand value, company brand, content, content creation, content marketing, content marketing professionals, content marketing strategy, customers, engage customers, marketing, outsourcing content creation, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Does Link Building Help Strengthen a Brand?
Link building is a critical piece of content marketing, particularly in the area of search engine optimization. Perhaps now link building is more important than ever in light of changes with Google and increasing competition. But how does link building … Continue reading
Posted in Brand, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, Website
Tagged brand, build brand value, company brand, content, content creation strategy, content marketing, content marketing strategy, customers, keywords, link building, link building to strengthen a brand, marketing, marketing strategy, search engine optimization, SEO, social media, social media campaign, Susan J. Campbell Copywriting Solutions
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Pinterest: Of Socks, Pesto and Inconspicuous Branding
Awe-inspiring sock collections. A thousand uses for an old dresser. A hundred visually-stimulating recipes for pesto. It’s all just a click away on Pinterest, but is Pinterest useful to business? You bet your sock monkeys. A recent Digital Nirvana article … Continue reading
Posted in Content Marketing, Marketing Strategy, Online Marketing, Pinterest Content Marketing, Social Media Marketing
Tagged blog, brand, business use of pinterest, content, content marketing, content marketing strategy, engage customers, marketing strategy, pinterest, pinterest content marketing, pinterest for branding, pinterest for business, pinterest marketing, social media, social media tools, Susan J. Campbell Copywriting Solutions
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sjc copywriting solutions 
How to Effectively Address a Negative Facebook Post
It’s bound to happen eventually – even the greatest companies in the world offering the best products at someday or some point let someone down. In the age of social media when bad sentiment can spread like wildfire, how should … Continue reading →