Tag Archives: branding

Are You Stuck in Your Old Branding Strategy?

Branding doesn’t happen overnight. It’s a process that starts with knowing what you want your brand to be. Building a branding strategy includes personalization, promotion, and content creation. A recent article highlighted four ways to identify your personal brand and … Continue reading

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How to Implement Branding Ideas

As long as there is internet, there will be trending topics or stories that go viral. This provides a unique opportunity for businesses to use these trends wisely. It must be done the right way, however, and this is where … Continue reading

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Five Branding Ideas for Your Organization

There are a lot of organizations and companies who have established their presence on social media. However, there are few who are attempting to engage their followers to truly build a community who will make recommendations which lead to sales. … Continue reading

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Branding Strategies Every Small Business Owner Should Know

Every small business starts on a similar playing field. It’s the branding efforts you put forth that bring about the fan base of large corporations. Here are a few examples of how some businesses have established their brands using special … Continue reading

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Checklist for When You Choose a Branding Consultant

How do you choose a branding consultant? Do you meet a few for an “it’s just lunch,” or do you look online to see who likes what you like?  Trying to choose a branding consultant is not all that unlike … Continue reading

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Inject Your Branding Ideas into a Successful Content Strategy

When it comes to content marketing, it’s so easy to get the cart before the horse so to speak. Having the greatest branding ideas in the world isn’t going to help if you don’t have a clear strategy to get … Continue reading

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Four Social Networking Mistakes to Avoid

Wondering how to navigate the never-ending rules and tools within your social media networks? A lot of people do as too often, strategies don’t exist to guide content and sharing, or a company uses their platforms to shout out information … Continue reading

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Branding in Patterns

When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have … Continue reading

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The Branding Online Challenge – Are You Ready to Get in the Conversation?

Do you control your branding online? In this age of the information superhighway, the marketing industry has changed. Well-established brands such as Coke, Nike and Ford built their brand presence before the proliferation of blogging, articles and social media online. … Continue reading

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