Tag Archives: branding

Branding Strategies Learned from LEGO

How did a company with a foundation in simple plastic building blocks survive the digital age? The LEGO brand certainly took its knocks, but through innovative branding strategies, it has managed to thrive. LEGO was nearly bankrupt in 2003 after … Continue reading

Posted in branding strategies | Tagged , , , , , , , | Leave a comment

Four Branding Strategies That Work

We’re all familiar with the phrase “Jack of all trades, master of none.” As a business owner, you must wear many hats, particularly if you run a small business. But when it comes to online branding strategies, it’s not simply … Continue reading

Posted in branding strategies | Tagged , , , , , , , , , , | Leave a comment

Twinkies and Social Branding

Really, we shouldn’t be a bit surprised by the fact that Twinkies can provide us with a lesson in branding. Saying that America has been in love with Twinkies since the 1930’s, when Twinkies were introduced to the world, might … Continue reading

Posted in Social Media | Tagged , , , , , , , | Leave a comment

Are You Stuck in Your Old Branding Strategy?

Branding doesn’t happen overnight. It’s a process that starts with knowing what you want your brand to be. Building a branding strategy includes personalization, promotion, and content creation. A recent article highlighted four ways to identify your personal brand and … Continue reading

Posted in branding strategies | Tagged , , , , , , , , , , , , , | 1 Comment

How to Implement Branding Ideas

As long as there is internet, there will be trending topics or stories that go viral. This provides a unique opportunity for businesses to use these trends wisely. It must be done the right way, however, and this is where … Continue reading

Posted in Brand, branding strategies | Tagged , , , , , , , , , , , | 1 Comment

Five Branding Ideas for Your Organization

There are a lot of organizations and companies who have established their presence on social media. However, there are few who are attempting to engage their followers to truly build a community who will make recommendations which lead to sales. … Continue reading

Posted in Brand, branding strategies | Tagged , , , , , , , , , , , , | Leave a comment

Branding Strategies Every Small Business Owner Should Know

Every small business starts on a similar playing field. It’s the branding efforts you put forth that bring about the fan base of large corporations. Here are a few examples of how some businesses have established their brands using special … Continue reading

Posted in branding strategies | Tagged , , , , , , , , , | 2 Comments