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Tag Archives: build brand value
Branding Ideas That Count
No business can thrive without a brand. For Nike, it’s more than just the “swoosh”. It’s the feeling you get when you wear their shoes or pull on their t-shirts. Most of the big companies have done a great job … Continue reading
Are You Making the Most of Your Social Media Interaction?
Social media interaction accounts for a majority of brand recommendations. Think about it. If you have a positive conversation about a product or service with a company wouldn’t you be more willing to try it. The findings of a recent … Continue reading
Posted in Social Media, Social Media Marketing
Tagged brand, brand awareness, build brand value, consumer engagement, copywriting, engage customers, marketing, marketing strategy, ROI, social media, social media branding, social media interactions, social media ROI, social media strategy, Susan J. Campbell Copywriting Solutions
1 Comment
Monday Morning Coffee with Zest Yoga and Wellness
Think peace, awareness and flexibility this week with Zest Yoga and Wellness, a new business inside the historic Green Acres Building, St. Joseph, Mo. You might also think physical stamina, strength, calorie-burning and toning – but these are the additional … Continue reading
Do Your Current Branding Ideas Focus on a Broken Promise?
The best branding ideas should directly impact the customer, encouraging spending. You need to understand what influences buying power and create excitement about those specific products and services. Your brand must be a promise to deliver. How you commit the … Continue reading
Monday Morning Coffee with Seniors Helping Seniors
They say giving is better than receiving — but if you’re an older adult who needs a little help to remain in your own home, receiving can certainly be a good thing, too. One organization has found a way to … Continue reading
Biggest Birthday Party Ever: Monday Morning Coffee with the YWCA
How do you celebrate 125 years of serving women and children in your community? Try a birthday party for nearly 1,100 guests, complete with a nationally-known speaker and moments of both tears and laughter. You might also throw in a … Continue reading
Loyalty Begins When You Engage Customers
Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and … Continue reading
Posted in Consistent Customer Communications
Tagged brand, brand awareness, build brand value, content marketing, conversation, copywriting, copywriting solutions, customer loyalty, customers, engage customers, engaging customers, Facebook, Google+, LinkedIn, marketing, marketing strategy, pinterest, social media, Susan J. Campbell Copywriting Solutions, Twitter
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Successful Video Has to Have a Smart YouTube Marketing Strategy
Video has become a popular way for companies to promote their products and services. And where do you think most customers go to find videos – YouTube. However, not every business finds the same success. In order to turn your … Continue reading
Monday Morning Coffee with ChooseSaintJoseph.com
Who is your target audience? If you’re like many businesses, it’s more than one – you likely have more than one group who you want to reach with the message about your services. Key ways to reach a second audience … Continue reading
Monday Morning Coffee with Bleecker Street Deli
What do you do exceptionally well, and how can you carve it out as your special niche? It’s a simple question that can have a profound impact. Take an example from Bleecker Street Deli, a newly opened, “small but mighty” … Continue reading
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