Tag Archives: build brand value

A Cup of Coffee With Tony

This Monday we are wrapping  up the current version  of  our Monday morning Coffee Talk spotlights.  We hope you have enjoyed meeting the members of the creative team that makes SJC unique as much as we have. We hope you … Continue reading

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Video Marketing – Have You Taken the Leap?

The buzz throughout the online marketing world is the importance in video marketing and what this tool can do for your brand and your business. If you’ve jumped on board, you’ve discovered the viral effects this type of marketing can … Continue reading

Posted in Brand, Content Marketing, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Consistent Customer Communications Start with a Clear Strategy

How do you generate leads among your customer base? Do you wait for a customer to contact you to place another order or add accessories to a platform they already own? If you are like most business owners, you can’t … Continue reading

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Does Your Brand Shine in Your Writing?

Believe it or not, this is an important question. Everything you do as a representative of your brand impacts that brand – including your writing. Never is that message more clear than when you notice a writing mistake. As a … Continue reading

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Now That You Have Them, What Will You Do to Engage Your Audience?

Remember catching a firefly on a summer night as a child, or maybe catching a brilliant jar full? In some ways, it’s a little bit like engaging your audience with content marketing tools. The question is the same:  now that … Continue reading

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Building a Better Content Marketing Strategy

The content revolution has taken hold of the online world and if you’re not on board, you may be missing out on key opportunities to drive traffic to your website, convert lookers to opportunities; opportunities to leads; and leads to … Continue reading

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Email Marketing – Does it Work?

Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading

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Can Twitter Tweak Your Profits

Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make … Continue reading

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Content Marketing: Should You Go In-House, Outsource or Stay Put and Hope to be Found?

Feeling lost in terms of reaching customers online and searching for ways your information or site can be found? Unlike theories around survival strategies, customers won’t find your online services if you just stay put and watch for the rescue … Continue reading

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Are You Using Apple Blossom Marketing?

The weekend is approaching and if you’re in or close to St. Joseph, MO, you’ll have no trouble finding something to do. Aside from the Air Show, Women’s Build Day at Habitat for Humanity, the Pot of Gold Auction at … Continue reading

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