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Tag Archives: content marketing strategy
Why Big Brands Need Content Marketing, Too
With all the talk in the industry surrounding the success of social media and social conversations, the focus of industry success stories often falls to smaller brands and how they made a big splash. What about the larger, well-known brands? … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy
Tagged brand, build brand value, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, pinterest, relationships, social conversations, social media, social media campaign, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions, Twitter
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Content Marketing – Just Words on a Page?
Most companies would agree that building a better brand is something they aspire to do. If that’s true, then quality content marketing should be in the cards as an integral part of your brand management strategy. A recent survey showed … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing
Tagged brand, build brand value, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, social media, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions
2 Comments
Does Your Logo Only Mean Small Talk – or True Brand Power?
Is your company logo kind of like that second cousin you see once a year to engage in a brief, awkward conversation near the lemonade cooler? No real meaning, just a glance and some small talk? If the logo for … Continue reading
Posted in Brand, Marketing Strategy
Tagged brand, brand connection, brand loyalty, brand passion, build brand value, company logo, content, content marketing, content marketing strategy, direct mail, email marketing, emarketing, engage customers, logo, new logo, rebranding, social media tools, Susan J. Campbell Copywriting Solutions, tagline
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What is a Business Blog?
You have a website, so that is the best way for your customers to reach and learn about you, right? Well, not entirely. While you might have an online presence you may not be interacting with your target audience like … Continue reading
Posted in Blog Writing, Content Marketing, Website
Tagged blog, blogging, blogs, brand, business blog, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, Facebook, marketing, marketing strategy, online presence, social media, social media tools, Susan J. Campbell Copywriting Solutions, website management
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Getting the Most Out of Your Copywriting Services
One of the most common questions anyone on the SJC copywriting team gets is, “What exactly do you guys do?” Honestly, unless you’re in advertising, marketing or Internet marketing, you may not be familiar with copywriting. At the very least, … Continue reading
Posted in Copywriting
Tagged blog, blogging, blogs, brand, brochures, company brand, content, content marketing, content marketing strategy, copywriting, copywriting services, copywriting solutions, media, press release, social media, social media networks, social media tools, Susan J. Campbell Copywriting Solutions, team, website, white papers
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I Advertise – Do I Need Content Marketing?
Technology has changed the way we communicate, and advertising has had to follow. Gone are the days where throwing a moving banner in someone’s face will generate a large click through response. People today are spammed to death, and getting … Continue reading
Posted in Consistent Customer Communications, Content Marketing
Tagged blog, blogging, blogs, brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, internet marketing, marketing, marketing strategy, press release, relationships, SEO, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video
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Content Marketing – Are you using your Voice?
What do your prospective clients or customers know about you? Have you really shared with them what your business can do? If you’re not using content marketing, then your voice has been mute. Content marketing is not something that is … Continue reading
Posted in Consistent Customer Communications, Content Marketing
Tagged blog, brand, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
I Can’t Afford to Market My Business
Yellow pages ads? Not so often anymore. Direct mail? Less and less. Online searches? Absolutely. There’s no doubt the rules have changed in the past five years concerning how prospective customers find you and decide to take action. Today your … Continue reading
3 Content Marketing Trends to Consider
Does content marketing really work? It does if you remember its core purpose – to engage your existing customers and identify new leads through the provision of useful advice and information that is of high quality and lacking the pushy … Continue reading
Posted in Content Marketing, Mobile Content Marketing, Video Marketing, Webinar marketing
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, mobile marketing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, webinar, website
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Mobile Content Marketing – Google Reports It’s Hot
Want to make more impact with your advertising dollar and maximize your mobile content marketing strategy? As the old saying goes, timing is everything. And according to Google, that timing should coincide with events occurring in popular culture. The company … Continue reading
Posted in Content Marketing, Mobile Content Marketing, Social Media Marketing
Tagged apps, content, content marketing, content marketing strategy, customers, marketing, marketing strategy, mobile content marketing, mobile marketing, search engine optimization, SEO, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions
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