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Tag Archives: content
Does Your Brand Shine in Your Writing?
Believe it or not, this is an important question. Everything you do as a representative of your brand impacts that brand – including your writing. Never is that message more clear than when you notice a writing mistake. As a … Continue reading
Why You Need an Expert Writing Your Blog
You have your website up and running and you’ve added a blog tab for your customers and interested parties to read the valuable content you provide. You even consider yourself a good writer, but is that enough to make sure … Continue reading
Posted in Blog Writing, Content Marketing
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, SEO, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
4 Comments
Now That You Have Them, What Will You Do to Engage Your Audience?
Remember catching a firefly on a summer night as a child, or maybe catching a brilliant jar full? In some ways, it’s a little bit like engaging your audience with content marketing tools. The question is the same: now that … Continue reading
Posted in Brand, Content Marketing
Tagged blog, blogging, brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, engage customers, Facebook, marketing, marketing strategy, retweet, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
10 Comments
Monday Morning Coffee Talk with Stephanie
My name is Stephanie Girvan, and I was born and raised around the St. Joseph area. I was always the one who said I was leaving St. Joseph and never coming back. Well, I’m still here, but one of my … Continue reading
The Importance of Relevant Content in Search Engine Optimization
Search Engine Optimization (SEO) is not about just throwing a bunch of unrelated key words together in the hopes of getting noticed. In fact, if that’s your strategy, you’re likely to get flagged as SPAM and go straight to the … Continue reading
Building a Better Content Marketing Strategy
The content revolution has taken hold of the online world and if you’re not on board, you may be missing out on key opportunities to drive traffic to your website, convert lookers to opportunities; opportunities to leads; and leads to … Continue reading
3 Tips to Successful SEO
SEO – you know you’ve heard and seen the acronym countless times, but what does it mean to your online experience? Should you care? If you want to be found by your target audience searching online, SEO, or search engine … Continue reading
Posted in Content Marketing, Copywriting, SEO
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, keywords, marketing, marketing strategy, search engine optimization, SEO, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
Email Marketing – Does it Work?
Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading
Posted in Email Marketing
Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, email marketing, enewsletter, engage customers, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
7 Comments
A Cup of Coffee with Polly
We are starting to get a little sad as our Coffee Talk series is coming close to its end. Something that might be interesting to you, our reader, is that these Coffee Talks are just as enlightening and entertaining … Continue reading
Should Your Copywriting Efforts Include White Papers?
White papers – at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using … Continue reading
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