Tag Archives: copywriting

You Need a Press Release – Got News?

The press release – a time-honored tool to try and drum up some coverage for your organization via traditional media channels. In the days before online magazines, social media and blogs, it was the only way to try and capture … Continue reading

Posted in Press Release Writing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Make People Read Your Blog…And Like It.

It’s one thing to write great blogs, but you need people to read them. With a few tactics, you can grow your blog-reading audience. Growing your blog-reading audience means you grow your site traffic. It also means you grow your … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, SEO, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Should You Invite a Guest Blogger?

A blog can be a very personal thing, even when it serves as a communication tool for your business. You share your personal opinions and insight on the industry – but hopefully you don’t share the latest on your dog’s … Continue reading

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Three Reasons Why Video Testimonials Should be Part of Your Marketing Mix

Customer testimonials are one of the most powerful forms of advertisement available.  And when testimonials are presented in video format for others to see and hear with their own eyes and ears, they are even more convincing at getting your … Continue reading

Posted in Video Marketing | Tagged , , , , , , , , , , , , , , , , | 4 Comments

Repurpose Your Content: Five Easy Ways that Don’t Require Moving Furniture

The rise of visual-heavy platforms like Pinterest has brought new life to the concept of “repurposing,” with millions of subscribers frantically redecorating, reusing, and shifting around their home environments.  Taking this concept even further, you can achieve great value for … Continue reading

Posted in Blog Writing, Content Marketing, Email Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media Marketing, Teamwork, Video Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 8 Comments

Collaborating for New Content Ideas = Better Listening

Today, we can do it all. We can utilize journalistic skills, create video, write well-read blogs and start social media campaigns … giving you distinct pathways to reach your audience and creating a fusion like you’ve never had before. The … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , | 5 Comments

Keeping Your Business Front and Center with Blogging

Blogging is a relatively new concept in marketing and promoting your business, but it provides a great way to connect with your current and future customers. According to a Blog Marketing article, there are a few things you can do … Continue reading

Posted in Blog Writing, Content Marketing, Email Marketing | Tagged , , , , , , , , , , , , , | 3 Comments

Why You Need Marketing Help: It’s Helpful. And You Want More Customers.

Help Wanted:  Must be creative, savvy, affordable. Must have an intuitive sense of what works to generate leads and manage a lot of work in a little time. Must totally love seeing my brand grow. Sound like a fit? It … Continue reading

Posted in Brand, Content Marketing, Editorial Calendars, Marketing Strategy, SEO, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , | 5 Comments

Monday Morning Coffee with the St. Joseph Convention & Visitors Bureau

Welcome back to our Monday Morning Coffee posts. Our recent efforts in this series have shifted away from our talented team to focus on innovators within our community. We look for companies or organizations making an impact in Northwest Missouri, … Continue reading

Posted in Brand, Marketing Strategy, Monday Morning Coffee, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Putting the Right Team in Place

What do you call a group of individuals who are described as communicators and collaborators? Women! When you throw that into the mix of marketing you have a group that can craft your message how you like and get it … Continue reading

Posted in Content Marketing, Teamwork | Tagged , , , , , , , , , , , , , , , | 5 Comments