Tag Archives: marketing

Marketing Strategy Lessons From an Unlikely Source

You use this every day, probably twice a day. If you’re a rule-follower and very meticulous, you might even use this three times a day. Have you guessed what it is yet? It is a toothbrush – and you can … Continue reading

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Hashtag, Hashtag, Hashtag

That pound sign means so much more these days. Twitter has updated it with the hashtag. The shocking (or not so shocking) thing is that the hashtag has crept its way into all sorts of non-digital places. You can see … Continue reading

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How The New LinkedIn Updates Benefit Users

Thanks to new updates, LinkedIn has become even more useful and user friendly for businesses and professionals. Here are updates you need to know about: 1. Mobile App When you are on the go like most business professionals are, getting … Continue reading

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Creating a Quality Content Marketing Plan

Developing a quality content marketing plan starts with asking yourself questions rather than trying to provide immediate answers. It also involves looking into the questions that your clients are asking and what consumers are talking about. Looking at your specific … Continue reading

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Content Creation: Is it All in the Name?

Whether you’re scrolling through Facebook, reading tweets on Twitter, perusing the latest update on your favorite blog, or enjoying a delightful book on a Saturday morning, you are consuming content. We here at SJC are all about content creation. However, … Continue reading

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Merry Christmas & Happy New Year

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Social Media Marketing: 2014 Predictions For the New Year

Marketing professionals are always looking for ways to reach out to new consumers and social media is an extremely popular choice in achieving this. What can we expect in social media marketing in the new year? More brands will put … Continue reading

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Things to Consider When Crafting Your Content Marketing Plan

In the same way that real estate is all about location, location, location…marketing could be said to be all about content, content, content. In order to really benefit from social media marketing and SEOs you have to offer great content. … Continue reading

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Four Fun and Different Ways to Stimulate Engagement on Facebook

You may know that engagement with your customers is important, however, maybe you don’t understand different ways to get that engagement up and running – or maybe you just need fresh, new ideas on how to keep it going. Here … Continue reading

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New Report Shows Growth Areas in B2B Content Marketing

A new report on trends in content marketing says that B2B marketers who are enjoying the greatest success share a few key stratagems. Consider what the report said was characteristic of leading content marketers. 1. They have higher budgets According … Continue reading

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