Tag Archives: SEO

Does Your Content Match Your SEO Strategy?

Creating the right content and maximizing its visibility through a successful SEO strategy go hand-in-hand. Neither can stand alone. Skillfully created content that gets seen and shared by no one doesn’t get you anywhere. Nor will poor content that’s highly … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, SEO, Social Media Marketing | Tagged , , , , , , , , , , , , , , , | 2 Comments

Natural Links, Like Sports or Art, Require a Continual Effort … but Worth It

Like learning to golf or mastering the winter garden, creating natural links require effort and consistency — but it’s worth it in terms of giving you more brand strength. Natural links are the key to targeted, effective conversations with the … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

I Advertise – Do I Need Content Marketing?

Technology has changed the way we communicate, and advertising has had to follow. Gone are the days where throwing a moving banner in someone’s face will generate a large click through response. People today are spammed to death, and getting … Continue reading

Posted in Consistent Customer Communications, Content Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Mobile Content Marketing – Google Reports It’s Hot

Want to make more impact with your advertising dollar and maximize your mobile content marketing strategy? As the old saying goes, timing is everything. And according to Google, that timing should coincide with events occurring in popular culture. The company … Continue reading

Posted in Content Marketing, Mobile Content Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , | 7 Comments

I Have a Storefront – I Don’t Need a Website

If you have a storefront to sell you products, do you also need a website? Yes, if you want to increase your chances of people actually finding your online store … and if you want to stand out from others … Continue reading

Posted in eCommerce, Marketing Strategy, Website | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

Can Facebook Help my Business?

Facebook is no longer just for fun – it’s now an integral part of many successful marketing strategies. It has become popularized because it’s a cheap and easy way of gaining exposure, and lots of it. For example, let’s say … Continue reading

Posted in Consistent Customer Communications, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , | 1 Comment

I Don’t Have Time for Social Media

How many times have you uttered this statement? You know the value social media brings to the table, but you just can’t justify the time spent making it happen. You’re too busy with customer calls, appointments, meetings and everything else … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

You Need a Press Release – Got News?

The press release – a time-honored tool to try and drum up some coverage for your organization via traditional media channels. In the days before online magazines, social media and blogs, it was the only way to try and capture … Continue reading

Posted in Press Release Writing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Make People Read Your Blog…And Like It.

It’s one thing to write great blogs, but you need people to read them. With a few tactics, you can grow your blog-reading audience. Growing your blog-reading audience means you grow your site traffic. It also means you grow your … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, SEO, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Three Reasons Why Video Testimonials Should be Part of Your Marketing Mix

Customer testimonials are one of the most powerful forms of advertisement available.  And when testimonials are presented in video format for others to see and hear with their own eyes and ears, they are even more convincing at getting your … Continue reading

Posted in Video Marketing | Tagged , , , , , , , , , , , , , , , , | 4 Comments