Tag Archives: social media strategy

Driving Traffic to your Website

A website is known to boost sales and recognition of your business. Well, that is if you continue to make it interesting for prospective customers to want to revisit. A stagnate site leaves the feeling that you have nothing new … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Social Media Marketing, Website | Tagged , , , , , , , , , , , , , , , , | 5 Comments

What to Include in Your Content Strategy

When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of … Continue reading

Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

Do You Need an Annual Report? Aren’t They Downright Spooky?

Maybe the term “annual report” strikes fear in your soul. Maybe it makes you sigh out loud. Or maybe, it makes you smile because you’re doing one and doing it well. And maybe…you’re viewing it as a simple progress report, … Continue reading

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Monday Morning Coffee with Jodie O’Brien

In the past, our Monday Morning Coffee blog was dedicated to featuring members of our team and writing about what they bring to the table. When each person had been highlighted, we moved on to featuring local businesses and organizations … Continue reading

Posted in Monday Morning Coffee, Nonprofit Marketing, Social Media, Social Media Marketing, Teamwork | Tagged , , , , , , , , , , , , , , , | Leave a comment

Better Block October Event

Today we would like to pass on some information that we feel is important. Better Block St. Joe is holding their second event on October 12th and 13th. Support local! Come Downtown. Come Shop. Come Home. Better Block October is … Continue reading

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Mastering the Art of Content Marketing Quality and Consistency

Becoming a master of anything requires two dirty little words that many shy away from – hard work and dedication. But that’s how world-renowned Japanese sushi chef, Jiro Ono, started captivating his audience. Operating out of a subway tunnel, Ono … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

Ranking on Yahoo and Bing: Yep, It Matters

In terms of search engine optimization, you may be pondering whether Bing matters. You may be wondering if you should worry about ranking with Yahoo. Instead your focus may be mainly on Google rank, a natural occurrence given Google’s global … Continue reading

Posted in Marketing Strategy, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

Pin Interest

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We Get to Talk About Our Name, and We Like It … Do You?

We’re sometimes asked a familiar, but important question:  what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading

Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

The Road to Great Content – It’s Less Traveled Than You May Think

The creation of really great content is critical to the success of any online venture. Even if your focus is completely eCommerce, you still need that content to drive interested buyers to your site. The challenge is always – how … Continue reading

Posted in Content Marketing, Copywriting | Tagged , , , , , , , , , , , | 1 Comment