Tag Archives: Susan J. Campbell Copywriting Solutions

Does Your Customer Engagement Start With Your Employees?

Posted on July 26, 2013 by admin

In a digital world, customer engagement is less likely to occur in person for the business-to-business market place. Those customers are turning to digital sources like social communities, mobile apps, the web, and their peers. Nearly 70 percent of buying … Continue reading →

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Four Pitfalls of Online Marketing

Posted on July 25, 2013 by admin

As a small business in today’s cyber world, to ignore available Internet tools and resources would be to limit your company’s full growth potential. Whether you’re advertising online, leveraging social networks to build relationships with your target audience, or gauging … Continue reading →

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Eight Rules to Conquering Twitter

Posted on July 24, 2013 by admin

When developing your social media marketing strategy, Twitter can be an invaluable tool. It can effectively enable you to share information about your company and yourself off the clock. There is no need for third-party content or time-management concerns you … Continue reading →

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Branding Strategies Every Small Business Owner Should Know

Posted on July 23, 2013 by admin

Every small business starts on a similar playing field. It’s the branding efforts you put forth that bring about the fan base of large corporations. Here are a few examples of how some businesses have established their brands using special … Continue reading →

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Did You Post Your Website and Forget About it?

Posted on July 19, 2013 by admin

You’ve seen how brick and mortar stores are always renovating, right? It’s not that they have money to burn, it’s because they understand the importance of keeping things fresh. Once a new website is up and running, many of us … Continue reading →

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Popularity or Search Engine Optimization, Which One is Getting You on Top?

Posted on July 18, 2013 by admin

Search engine optimization is a lot like high school. It takes time to become the popular kid, and some work to maintain that reputation. Your company may be facing similar strides online. Being the new business on the block has … Continue reading →

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Do Your Current Branding Ideas Focus on a Broken Promise?

Posted on July 17, 2013 by admin

The best branding ideas should directly impact the customer, encouraging spending. You need to understand what influences buying power and create excitement about those specific products and services. Your brand must be a promise to deliver. How you commit the … Continue reading →

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Pinterest Marketing and What You Need to Know Now

Posted on July 16, 2013 by admin

Pinterest is still attracting a lot of attention. Partly because of its ease of use and wealth of information, but also because of how it is changing how marketing works. According to a study by Simply Measured, a social media … Continue reading →

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The Path to Distinct and Unique Nonprofit Writing

Posted on July 12, 2013 by admin

When you think about your nonprofit and the writing you produce, does intriguing, riveting, or “page-turning” come to mind? If not, how can you change that? There are always several tips for good writing, but do these tips cross over … Continue reading →

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Ten Ways to Improve Your Social Marketing Strategy

Posted on July 11, 2013 by admin

When it comes to your marketing strategy, the back seat is not the best option. In today’s world of social media, you need to take action. If no one is talking about you, you don’t exist. Even in negative conversations, … Continue reading →

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