Category Archives: Content Marketing

What to Include in Your Content Strategy

Posted on October 12, 2012 by admin

When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of … Continue reading →

Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing | Tagged content, content creation, content creation company, content creation strategy, content marketing, content marketing strategy, copywriting, copywriting solutions, drive traffic, marketing, marketing strategy, newsletters, social media, social media campaign, social media content, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, testimonials, video, video content, website, white papers | 5 Comments

Taking Videos Viral Requires Good Content

Posted on October 11, 2012 by admin

We’ve all heard stories about ordinary people launching videos, which have become overnight sensations. Remember a young man named Justin Bieber who started singing to the world on a couch in his room? Or what about a song called “Friday” … Continue reading →

Posted in Content Marketing, Video Marketing | Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing, marketing strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, viral video | 5 Comments

Mastering the Art of Content Marketing Quality and Consistency

Posted on October 4, 2012 by admin

Becoming a master of anything requires two dirty little words that many shy away from – hard work and dedication. But that’s how world-renowned Japanese sushi chef, Jiro Ono, started captivating his audience. Operating out of a subway tunnel, Ono … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy | Tagged Anthony Bourdain, blog, Chef Jiro, consistent communication, consistent content, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, Jiro Ono, marketing, marketing strategy, original content, social media strategy, Susan J. Campbell Copywriting Solutions, sushi | 4 Comments

Success Stories – Why They Matter

Posted on September 27, 2012 by admin

When was the last time you asked a customer to rate their level of satisfaction with your service? If they came back with a great response, did you then ask if you could capture their experience in a success story? … Continue reading →

Posted in Case Study, Consistent Customer Communications, Content Marketing, Success Stories, Uncategorized | Tagged case study, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, marketing success stories, Social media success stories, social media tools, success stories, Susan J. Campbell Copywriting Solutions | Leave a comment

The Road to Great Content – It’s Less Traveled Than You May Think

Posted on September 21, 2012 by admin

The creation of really great content is critical to the success of any online venture. Even if your focus is completely eCommerce, you still need that content to drive interested buyers to your site. The challenge is always – how … Continue reading →

Posted in Content Marketing, Copywriting | Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 1 Comment

Does Your Content Match Your SEO Strategy?

Posted on September 20, 2012 by admin

Creating the right content and maximizing its visibility through a successful SEO strategy go hand-in-hand. Neither can stand alone. Skillfully created content that gets seen and shared by no one doesn’t get you anywhere. Nor will poor content that’s highly … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, SEO, Social Media Marketing | Tagged blog, content, content marketing, content marketing strategy, content writers, engage customers, marketing strategy, search engine optimization, SEO, SEO strategy, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 2 Comments

Natural Links, Like Sports or Art, Require a Continual Effort … but Worth It

Posted on September 18, 2012 by admin

Like learning to golf or mastering the winter garden, creating natural links require effort and consistency — but it’s worth it in terms of giving you more brand strength. Natural links are the key to targeted, effective conversations with the … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Social Media Marketing, Uncategorized | Tagged blog, content, content marketing, content marketing strategy, conversation, creating links, customers, email marketing, engage customers, Facebook, marketing, marketing strategy, natural links, pinterest, relationships, SEO, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, Web presence | 3 Comments

Why Copywriting Services are Better than Freelancers

Posted on September 14, 2012 by admin

The benefits of copywriting services include the ability to further your brand, drive traffic, and increase visibility through SEO efforts. Once your business has decided to use this powerful promotional medium, the next decision is whether to use a copywriting … Continue reading →

Posted in Content Marketing, Copywriting, Marketing Strategy | Tagged content, content marketing, content marketing strategy, copywriters, copywriting, copywriting solutions, marketing, marketing strategy, PR, public relations, Susan J. Campbell Copywriting Solutions | 5 Comments

I’m Good Enough, I’m Smart Enough, and People Like Me: Now Grow My Email List

Posted on September 11, 2012 by admin

Email marketing is definitely alive and well. In fact, it’s called one of the most targeted and most effective ways to reach a distinct audience because it’s totally permission-based. People reading your email campaign messages are getting them because they … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Email Marketing, Social Media | Tagged blog, brand, content, content marketing, customers, email, email marketing, engage customers, marketing, marketing strategy, social media, Susan J. Campbell Copywriting Solutions | Leave a comment

Why Big Brands Need Content Marketing, Too

Posted on September 6, 2012 by admin

With all the talk in the industry surrounding the success of social media and social conversations, the focus of industry success stories often falls to smaller brands and how they made a big splash. What about the larger, well-known brands? … Continue reading →

Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy | Tagged brand, build brand value, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, pinterest, relationships, social conversations, social media, social media campaign, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions, Twitter | Leave a comment

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