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Category Archives: Content Marketing
Putting the Right Team in Place
What do you call a group of individuals who are described as communicators and collaborators? Women! When you throw that into the mix of marketing you have a group that can craft your message how you like and get it … Continue reading
Posted in Content Marketing, Teamwork
Tagged brand, build brand value, collaborators, communicators, content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, gender in the workplace, marketing, marketing campaign, marketing strategy, strategy, women
5 Comments
4 Considerations for Creating Quality Web Content
In this economy, now more than ever, it is important to stand out among your competition. Without a good website and quality Web content, many small businesses would have a hard time staying competitive and bringing in sufficient revenue. It’s … Continue reading
Great Women, Great Stories, Great Content: It’s Celebration Time!
Great content marketing is still all about a great story. And we’re so glad to be reminded of this truth. In our community, the official first day … Continue reading
The Power of the White Paper: Try It as Part of a Focused Content Marketing Strategy
Good news: If you’re producing great marketing content for your organization, you’re already well on your way to a great quality white paper that can increase site traffic across all your content marketing platforms. Get ready to learn about the … Continue reading
Posted in Content Marketing, White Paper Marketing
Tagged blog, content, content marketing, content marketing strategy, customers, email marketing, engage customers, marketing, marketing strategy, pinterest, retweet, social media, social media strategy, social media tools, tweet, website, white paper, white paper marketing
6 Comments
Quality Content Drives Traffic – Look to Experts in Your Field
As much as we all want to be viewed as the subject expert in our core competency, the reality is that only a handful of people really want to pull from our knowledge base on any given day. Quality content … Continue reading
Posted in Content Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, Google Alerts, Google Reader, Google+, LinkedIn, Quality content, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
6 Comments
The Personal Touch in Your Content: Nobody Does it Like You
How to rise to the top in a perpetual list of blog sites, news releases and even social media feeds can be a million dollar question. Chances are, you already have a million dollar answer – all you need to … Continue reading
ABC’s of Writing a Press Release
Writing a press release that quickly captures attention does not have to be a complicated process, but it is an essential one. Every business should be generating good PR, and a press release is a great way to inform potential … Continue reading
Posted in Content Marketing, Press Release Writing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, marketing, marketing strategy, press release, press release writing, search engine optimization, SEO, SEO writing, social media, social media tools, Susan J. Campbell Copywriting Solutions
1 Comment
Video Marketing – Have You Taken the Leap?
The buzz throughout the online marketing world is the importance in video marketing and what this tool can do for your brand and your business. If you’ve jumped on board, you’ve discovered the viral effects this type of marketing can … Continue reading
Posted in Brand, Content Marketing, Social Media Marketing, Video Marketing
Tagged brand, build brand value, company brand, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, pinterest, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, Web presence, web video
1 Comment
Consistent Customer Communications Start with a Clear Strategy
How do you generate leads among your customer base? Do you wait for a customer to contact you to place another order or add accessories to a platform they already own? If you are like most business owners, you can’t … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy
Tagged blog, brand, brand strategy, build brand value, company brand, consistent communication, consistent customer communications, content, content marketing, content marketing strategy, customer base, customer communications, email marketing, generate leads, lead generation, social media channels, social media interactions, social media tools
12 Comments
Do a Webinar, and Build a New Community That Thinks You’re Amazing
Want to have thousands of people promoting the great benefits of your product or service around the clock, across multiple platforms and without you ever needing to be there? Consider a webinar. You may be wondering “Should I do a … Continue reading
Posted in Content Marketing, Webinar marketing
Tagged blog, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, how to host a webinar, marketing, marketing strategy, relationships, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, web video, webinar, website
2 Comments
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