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Category Archives: Content Marketing
Journalism Lessons For Your Content Marketing Strategy
Journalists offer many lessons that lend themselves to content marketing strategies. Think about it this way. A popular news story can quickly make its way around social media sites in a matter of seconds. A good story becomes the most … Continue reading
How to Plan Your Content Strategy
A successful content strategy, simply put, is one that involves more content and content that is quality. Even if you have a million topics running through your head, don’t jump the gun. It is important to have a plan. A … Continue reading
Does the Boss Know About Your Content Marketing Strategy? They Should.
There are five key benchmarks when creating your content marketing strategy: findable, readable, understandable, actionable, and shareable. To develop your content marketing strategy you need to start by developing a successful execution plan. Through your plan, you can tap into … Continue reading
Monday Morning Coffee with ChooseSaintJoseph.com
Who is your target audience? If you’re like many businesses, it’s more than one – you likely have more than one group who you want to reach with the message about your services. Key ways to reach a second audience … Continue reading
Content Marketing Should Focus on Content
The best part of your content marketing plan is obviously content. But you’d be surprised how many business owners neglect the quality of the content they provide to their readers. The right content can attract loyal customers and build retention. … Continue reading
Posted in Content Marketing, Uncategorized
Tagged blog, brand, brand awareness, content, content marketing, content marketing plan, content marketing strategy, customer loyalty, email marketing, engage customers, marketing, marketing strategy, Quality content, social media, social media tools, Susan J. Campbell Copywriting Solutions
3 Comments
Build Brand Awareness With the Top Content Marketing Strategies
Content marketing strategies aren’t limited to niche companies on the cusp of greatness. In fact, big brands like Red Bull and Colgate are realizing it’s a great way to gain customers and make them loyal ones. Just like fishing, if … Continue reading
Posted in Content Marketing, Marketing Strategy
Tagged big brands, blog, brand, build brand value, Colgate, content, content marketing, content marketing strategy, Kraft, marketing, marketing strategy, Red Bull, search engine optimization, SEO, social media, social media campaign, social media strategy, social media tools, Southwest Airlines, Susan J. Campbell Copywriting Solutions, Target
6 Comments
How Effective is Your Content Marketing Plan?
It’s no secret that traditional marketing budgets are making a shift and are more often favoring digital content over print. It’s a digital fast-paced world out there, and a fly-by-night content marketing plan is not going to cut it. With … Continue reading
Posted in Content Marketing
Tagged brand, content, content marketing, content marketing plan, content marketing strategy, Custom Content Council, custom content creation, digital content, fresh content, marketing strategy, mobile marketing, online content, SEO tactics, smartphone, social media, social media efforts, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video marketing
1 Comment
Five Pieces of Content Marketing Advice – Go Big or Go Home
Back in the old days when a man was to marry, he had to pay the bride price for his wife to her family. This entailed offering hefty sums of money and parting with other expensive goods and elements of … Continue reading
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