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Category Archives: Uncategorized
Branding in Patterns
When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have … Continue reading
Posted in Brand, Content Marketing, Marketing Strategy, Uncategorized
Tagged brand, branding, branding in patterns, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customer loyalty, customer trust, marketing, marketing creativity, marketing strategy, print marketing, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, web video
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What to Include in Your Content Strategy
When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of … Continue reading
Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing
Tagged content, content creation, content creation company, content creation strategy, content marketing, content marketing strategy, copywriting, copywriting solutions, drive traffic, marketing, marketing strategy, newsletters, social media, social media campaign, social media content, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, testimonials, video, video content, website, white papers
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Natural Links, Like Sports or Art, Require a Continual Effort … but Worth It
Like learning to golf or mastering the winter garden, creating natural links require effort and consistency — but it’s worth it in terms of giving you more brand strength. Natural links are the key to targeted, effective conversations with the … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Social Media Marketing, Uncategorized
Tagged blog, content, content marketing, content marketing strategy, conversation, creating links, customers, email marketing, engage customers, Facebook, marketing, marketing strategy, natural links, pinterest, relationships, SEO, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, Web presence
3 Comments
Happy Labor Day!
To many people, Labor Day feels like the unofficial last weekend of summer. Swimming, boating, time spent at family cookouts – but do you know the history of the holiday? We wanted to know and so we did a little … Continue reading
Posted in Uncategorized
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Monday Morning Coffee with Family Guidance
Welcome back to our Monday Morning Coffee segment. You’ll have to forgive me for the later post. I spent the last week working with my son’s youth group on the San Carlos Apache Reservation in Globe, Arizona. It was exhausting … Continue reading
Posted in Uncategorized
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Leveraging Content Can Aid Sales Efforts
We’ve all heard the expression that content is king. Good content marketing can serve several functions. Certainly it helps with search engine optimization and aids sites in attracting attention. It can also be useful in improving social networking efforts. An … Continue reading
Posted in Content Marketing, Marketing Strategy, SEO, Uncategorized
Tagged content, content marketing, content marketing strategy, copywriting solutions, customers, engage customers, marketing, marketing strategy, search engine optimization, SEO, SEO writing, social media, social media strategy, Susan J. Campbell Copywriting Solutions
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Giving Back – Why It Matters
There once was a couple whose approach to parenting was so skewed from the norm that they locked their children in the basement while they left town. Another couple struggled with a drug addiction so engrained in their psyche, they … Continue reading
Creating a Better Downtown
There have been many groups over the years that have tried to wake up the sleepy downtown of St.Joseph, MO, but with little to no success. There are many questions that come to mind when the topic of revitalizing our downtown … Continue reading
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