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Tag Archives: branding
Are You Stuck in Your Old Branding Strategy?
Branding doesn’t happen overnight. It’s a process that starts with knowing what you want your brand to be. Building a branding strategy includes personalization, promotion, and content creation. A recent article highlighted four ways to identify your personal brand and … Continue reading
Posted in branding strategies
Tagged branding, branding strategy, content creation, content marketing, content marketing strategy, copywriting, editorial calendar, marketing plan, marketing strategy, pinterest, social media, social media tools, Susan J. Campbell Copywriting Solutions, video blog
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How to Implement Branding Ideas
As long as there is internet, there will be trending topics or stories that go viral. This provides a unique opportunity for businesses to use these trends wisely. It must be done the right way, however, and this is where … Continue reading
Five Branding Ideas for Your Organization
There are a lot of organizations and companies who have established their presence on social media. However, there are few who are attempting to engage their followers to truly build a community who will make recommendations which lead to sales. … Continue reading
Branding Strategies Every Small Business Owner Should Know
Every small business starts on a similar playing field. It’s the branding efforts you put forth that bring about the fan base of large corporations. Here are a few examples of how some businesses have established their brands using special … Continue reading
Checklist for When You Choose a Branding Consultant
How do you choose a branding consultant? Do you meet a few for an “it’s just lunch,” or do you look online to see who likes what you like? Trying to choose a branding consultant is not all that unlike … Continue reading
Posted in Brand, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, Teamwork
Tagged brand, brand strategy, branding, branding consultant, branding strategy, build brand value, company brand, content, content creation, content creation tools, content marketing, content marketing strategy, marketing, marketing strategy, SJC, Susan J. Campbell Copywriting Solutions
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Four Social Networking Mistakes to Avoid
Wondering how to navigate the never-ending rules and tools within your social media networks? A lot of people do as too often, strategies don’t exist to guide content and sharing, or a company uses their platforms to shout out information … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Online Marketing, Social Media, Social Media Marketing
Tagged brand, brand representation, branding, branding opportunities, content, content marketing, content marketing strategy, copywriting, copywriting solutions, Quality content, social media, social media networks, social media platforms, social media posts, social media tools, social networking, social networking mistakes, social networking mistakes to avoid, social networking strategy, Susan J. Campbell Copywriting Solutions
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Branding in Patterns
When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have … Continue reading
Posted in Brand, Content Marketing, Marketing Strategy, Uncategorized
Tagged brand, branding, branding in patterns, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customer loyalty, customer trust, marketing, marketing creativity, marketing strategy, print marketing, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, web video
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The Branding Online Challenge – Are You Ready to Get in the Conversation?
Do you control your branding online? In this age of the information superhighway, the marketing industry has changed. Well-established brands such as Coke, Nike and Ford built their brand presence before the proliferation of blogging, articles and social media online. … Continue reading
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