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Tag Archives: content marketing
The Road to Great Content – It’s Less Traveled Than You May Think
The creation of really great content is critical to the success of any online venture. Even if your focus is completely eCommerce, you still need that content to drive interested buyers to your site. The challenge is always – how … Continue reading
Does Your Content Match Your SEO Strategy?
Creating the right content and maximizing its visibility through a successful SEO strategy go hand-in-hand. Neither can stand alone. Skillfully created content that gets seen and shared by no one doesn’t get you anywhere. Nor will poor content that’s highly … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, SEO, Social Media Marketing
Tagged blog, content, content marketing, content marketing strategy, content writers, engage customers, marketing strategy, search engine optimization, SEO, SEO strategy, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Natural Links, Like Sports or Art, Require a Continual Effort … but Worth It
Like learning to golf or mastering the winter garden, creating natural links require effort and consistency — but it’s worth it in terms of giving you more brand strength. Natural links are the key to targeted, effective conversations with the … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Social Media Marketing, Uncategorized
Tagged blog, content, content marketing, content marketing strategy, conversation, creating links, customers, email marketing, engage customers, Facebook, marketing, marketing strategy, natural links, pinterest, relationships, SEO, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, Web presence
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Why Copywriting Services are Better than Freelancers
The benefits of copywriting services include the ability to further your brand, drive traffic, and increase visibility through SEO efforts. Once your business has decided to use this powerful promotional medium, the next decision is whether to use a copywriting … Continue reading
How Do You Make Protecting Your Brand a Priority?
In the world of marketing, a company has a limited capability to create an image around its brand. These limits are generally put in place by available funds, but they can also be associated with available time and tools. If … Continue reading
Posted in Brand, Marketing Strategy
Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting solutions, customers, engage customers, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
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I’m Good Enough, I’m Smart Enough, and People Like Me: Now Grow My Email List
Email marketing is definitely alive and well. In fact, it’s called one of the most targeted and most effective ways to reach a distinct audience because it’s totally permission-based. People reading your email campaign messages are getting them because they … Continue reading
Why Big Brands Need Content Marketing, Too
With all the talk in the industry surrounding the success of social media and social conversations, the focus of industry success stories often falls to smaller brands and how they made a big splash. What about the larger, well-known brands? … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy
Tagged brand, build brand value, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, pinterest, relationships, social conversations, social media, social media campaign, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions, Twitter
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Content Marketing – Just Words on a Page?
Most companies would agree that building a better brand is something they aspire to do. If that’s true, then quality content marketing should be in the cards as an integral part of your brand management strategy. A recent survey showed … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing
Tagged brand, build brand value, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, social media, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions
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Does Your Logo Only Mean Small Talk – or True Brand Power?
Is your company logo kind of like that second cousin you see once a year to engage in a brief, awkward conversation near the lemonade cooler? No real meaning, just a glance and some small talk? If the logo for … Continue reading
Posted in Brand, Marketing Strategy
Tagged brand, brand connection, brand loyalty, brand passion, build brand value, company logo, content, content marketing, content marketing strategy, direct mail, email marketing, emarketing, engage customers, logo, new logo, rebranding, social media tools, Susan J. Campbell Copywriting Solutions, tagline
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