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Tag Archives: content marketing
Email Marketing – Does it Work?
Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading
Posted in Email Marketing
Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, email marketing, enewsletter, engage customers, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
7 Comments
A Cup of Coffee with Polly
We are starting to get a little sad as our Coffee Talk series is coming close to its end. Something that might be interesting to you, our reader, is that these Coffee Talks are just as enlightening and entertaining … Continue reading
Tips to Include Case Study Copywriting in Your Content Marketing
How much of your copywriting budget do you set aside for writing and promoting the case study? Have you recognized the value in developing and marketing this content? If you have happy customers, you have an opportunity to turn that … Continue reading
Should Your Copywriting Efforts Include White Papers?
White papers – at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using … Continue reading
Content Marketing: Should You Go In-House, Outsource or Stay Put and Hope to be Found?
Feeling lost in terms of reaching customers online and searching for ways your information or site can be found? Unlike theories around survival strategies, customers won’t find your online services if you just stay put and watch for the rescue … Continue reading
Posted in Content Marketing
Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting solutions, email marketing, enewsletter, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
7 Comments
Four Social Media Sites to Use to Drive Traffic
The digital world has changed significantly over the past few years, but has your company kept up with the times? Using Facebook, Twitter, Foursquare and Pinterest all play an important part in the evolution of ideas and the exchange of … Continue reading
Posted in Social Media, Social Media Marketing
Tagged communicate, content marketing, customers, digital, Facebook, four social media sites, Foursquare, Groupon, information, market, pinterest, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
2 Comments
Video Marketing: Lights, Camera and Serious Content Marketing Action
Many organizations see video marketing as a “maybe later” or a second-cousin enhancement to their content marketing written pieces and website elements – but video marketing is quickly gaining ground as a top way to attract targeted audiences and boost … Continue reading
Posted in Content Marketing, Marketing Strategy, Uncategorized, Video Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing, marketing strategy, site, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, web video, website
2 Comments
Is Your Content Worth Reading?
No matter how much time you spend searching for the perfect tools for your website, your content has to be “shareworthy” before any of it matters. Content marketing providers can help you ensure that your blogs are worthy of reading … Continue reading
Posted in Content Marketing, Uncategorized
Tagged blog, brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting solutions, Facebook, Google+, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, website
3 Comments
Great Content Marketing: Why Does Some Material Rise to the Top?
What’s the hardest thing about content marketing? Survey says: creating content that truly gets customers or leads interested. Second place: creating the right volume of new content to make your strategy effective. Everything your business writes – from your website … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing
Tagged brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, SEO, social media, social media strategy, Susan J. Campbell Copywriting Solutions
3 Comments
Word of Mouth Power Reigns. Boost Yours with Facebook Strategies.
Few marketing strategies are as powerful or as elusive as word of mouth. It’s an ancient strategy that still carries intense importance today toward building brand power, but where does word of mouth fit into modern social media tools? … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Uncategorized
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, Facebook, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
4 Comments
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