Tag Archives: Facebook

Creating Content: Four Ways to Make a Big Splash

Let’s face it – getting content into the hands of viewers is not the hard part. The Internet is flooded with waves of material, vying for even a tiny slice of people’s attention. The real challenge is creating content that … Continue reading

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When You Engage Customers You Add Value to Your Company

Can you put a price tag on your followers? A recent lawsuit put social media in the spotlight after an employee took his Twitter followers with him when he left the company.  Obviously the company felt those customers had value. … Continue reading

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Four Steps Forward, No Steps Back: Facebook Marketing

Ninety-two percent of consumers can’t be wrong, can they? Most consumers trust a personal recommendation from a friend over marketing advertisements. Think about the last new restaurant you tried, was it because of the ad that you saw of their … Continue reading

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Loyalty Begins When You Engage Customers

Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and … Continue reading

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Are You Maximizing the Return on Your Social Media Channels?

It used to be that brands wishing to go social could simply choose which social media channels they wanted to use for customer engagement. Today, that landscape is changing. The public is interacting within a variety of social media channels … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , | 2 Comments

Four Good Reasons for Starting Your Own Blog

When you write for a living, the furthest thing from your mind when you finish the day may be going home to write in your spare time. It’s easy to “turn off” so to speak, but there are many benefits … Continue reading

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Monday Morning Coffee with Bleecker Street Deli

What do you do exceptionally well, and how can you carve it out as your special niche? It’s a simple question that can have a profound impact. Take an example from Bleecker Street Deli, a newly opened, “small but mighty” … Continue reading

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