Tag Archives: marketing

Should Your Copywriting Efforts Include White Papers?

White papers – at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using … Continue reading

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Can Twitter Tweak Your Profits

Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make … Continue reading

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Are You Using Apple Blossom Marketing?

The weekend is approaching and if you’re in or close to St. Joseph, MO, you’ll have no trouble finding something to do. Aside from the Air Show, Women’s Build Day at Habitat for Humanity, the Pot of Gold Auction at … Continue reading

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Creating a Better Downtown

There have been many groups over the years that have tried to wake up the sleepy downtown of St.Joseph, MO, but with little to no success. There are many questions that come to mind when the topic of revitalizing our downtown … Continue reading

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Video Marketing: Lights, Camera and Serious Content Marketing Action

Many organizations see video marketing as a “maybe later” or a second-cousin enhancement to their content marketing written pieces and website elements – but video marketing is quickly gaining ground as a top way to attract targeted audiences and boost … Continue reading

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Is Your Content Worth Reading?

No matter how much time you spend searching for the perfect tools for your website, your content has to be “shareworthy” before any of it matters. Content marketing providers can help you ensure that your blogs are worthy of reading … Continue reading

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8 Tips for Powerful Press Release Writing

In the world of online marketing, thousands of articles are written on a daily basis, providing you with everything you need to know about social media. Why? So many companies and individual professionals are searching the web for information on … Continue reading

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Social Media Success Stories – Why Your Competitors are Getting Noticed

Like it or not, social media is the way of the future for this generation of couch potato customers.  We conduct polls on Facebook to help us decide which cell phone to purchase – iPhone or Droid?  We visit a … Continue reading

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Great Content Marketing: Why Does Some Material Rise to the Top?

What’s the hardest thing about content marketing? Survey says:  creating content that truly gets customers or leads interested. Second place:  creating the right volume of new content to make your strategy effective. Everything your business writes – from your website … Continue reading

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The Branding Online Challenge – Are You Ready to Get in the Conversation?

Do you control your branding online? In this age of the information superhighway, the marketing industry has changed. Well-established brands such as Coke, Nike and Ford built their brand presence before the proliferation of blogging, articles and social media online. … Continue reading

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