Tag Archives: video

Why we Treasure Copywriting

In everything we do to create the perfect marketing strategy, it’s all based on quality content. That content was born of copywriting. For that reason, this is still my favorite video produced by the SJC team. It’s quick – I … Continue reading

Posted in Copywriting | Tagged , , , , , , | 4 Comments

3 Tips to Inspire Social Media Marketing Wins through the New Year and Beyond

As we construct content strategies for 2013, it’s helpful to look back and examine social media marketing wins that stood out last year.  Just as history can help minimize repeat mistakes, a brief examination of previous social media marketing wins … Continue reading

Posted in Blog Writing, Content Marketing, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

Small Business Revolution

According to an article at SocialNewsDaily.com, small businesses are embracing social networking while 10% are still struggling with their online presence. Where do you land? Is your effort put forth, yielding results?

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A White Paper, A Powerful Marketing Tool

White papers — at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Mobile Content Marketing, Social Media, Social Media Marketing, Video Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Content Ideas Should be Implemented Into Marketing Campaigns

Technology coupled with social media has made it possible for everyone to become an author. In 2010, Facebook had 30 billion images that were published by these authors. That could be you. The invention of blogging software and social networks … Continue reading

Posted in Blog Writing, Content Marketing, Copywriting, Mobile Content Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , | Leave a comment

Your Content Marketing Snow Day

Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask themselves “can I afford content marketing? And should I?” and the … Continue reading

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