Tag Archives: video

A White Paper, A Powerful Marketing Tool

White papers — at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Mobile Content Marketing, Social Media, Social Media Marketing, Video Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Content Ideas Should be Implemented Into Marketing Campaigns

Technology coupled with social media has made it possible for everyone to become an author. In 2010, Facebook had 30 billion images that were published by these authors. That could be you. The invention of blogging software and social networks … Continue reading

Posted in Blog Writing, Content Marketing, Copywriting, Mobile Content Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , | Leave a comment

Your Content Marketing Snow Day

Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask themselves “can I afford content marketing? And should I?” and the … Continue reading

Posted in Content Marketing, Marketing Strategy, Video Marketing | Tagged , , , , , , , , , , , , , , | Leave a comment

Video SEO Strategy and Creative Conflicts for Your Business

Video is a useful tool for marketing campaigns. But when your video SEO strategy and creative influences conflict, who wins? Nobody. This is why it’s important to integrate the most valuable aspects of both creative and technical components of SEO. … Continue reading

Posted in SEO, Video Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

Wildfire Marketing

How many times has a friend or family member shared a funny, viral YouTube video with you? It’s amazing how such content spreads like wildfire isn’t it? Millions of views usually gets the creators of the amateur video a spot … Continue reading

Posted in Content Marketing, Copywriting, Mobile Content Marketing, SEO, Social Media, Video Marketing | Tagged , , , , , , , , , , , , , , , | 1 Comment

Collecting Stuff: Part of Hot Trends in Social Media

Collecting stuff – it’s hot. Perhaps it’s shows like “Hoarding: Buried Alive,”or “Antiques Roadshow,” or the return of toys to the shelves this holiday season that were popular decades ago. Maybe it’s something more primitive that rests within us to … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy, Pinterest Content Marketing, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

What is Your New Year’s Resolution?

As we say good-bye to 2012, will your new year’s resolution include an update to your marketing strategy? If so, you know where to turn. http://www.susanjcampbell.com

Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , | 1 Comment

Limitless Possibilities

At SJC, we believe that your story is unique, and that your voice should be heard. We will work with you in a collaborative partnership to develop a strategy that supports your message and communicates your mission to your target … Continue reading

Posted in Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, Success Stories, Video Marketing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment